Case Study Category: Marketing Strategy

A 360° Paid Search Marketing Effort

Case Study - May 24th, 2017

Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue,…
Predicting Home Buyer Activity Based on Digital Media Actions—A Regression Analysis

Case Study - May 24th, 2017

Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and…
49% Revenue Growth Through Brand Redesign

Case Study - May 24th, 2017

We developed new positioning and a new brand for this regional company seeking to become national. B2B marketing deliverables included: logo, tagline, collateral, and a…
Rebrand and PR/Social Drive Private Equity Investment

Case Study - February 10th, 2017

We rebranded this SaaS company and developed a playful, yet compelling, campaign delivered through PR, events, content marketing, and B2B social media. Lead flow increased…
Lifestyle repositioning drives 17% revenue growth for retail brand Shoppers Supply

Case Study - February 10th, 2017

Our brand strategy team developed four research-based, strategic insights. We then leveraged these insights to reposition the client as a true lifestyle brand via a…
Strategic Insight Drives Brand Redevelopment for Global Organics

Case Study - February 10th, 2017

We conducted detailed ethnographic and industry research which generated multiple strategic insights. These insights enabled us to rebuild the client’s brand, collateral, website, content strategy,…