Case Study Category: Paid Search

Advanced Paid Search Analytics Implementation Solves Attribution Challenges

Case Study - May 24th, 2017

We developed a custom Magento eCommerce/Google Analytics solution that addresses a key attribution challenge. Namely linking a group of purchases by individual, yet related customers…
Securing $40k/mo in Free Advertising from Google

Case Study - May 24th, 2017

The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to…
A 360° Paid Search Marketing Effort

Case Study - May 24th, 2017

Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue,…
Advanced Paid Search Testing and Analysis

Case Study - February 10th, 2017

Our online marketing team conducted an A/B test and deep statistical analyses that focused on six distinct hypotheses that included not only lead gen differences,…
Can a Greater Percentage Discount Actually Increase ROI?

Case Study - February 10th, 2017

We A/B tested a 10% off vs. a 5% off coupon. The 10% off coupon generated 47.4% more engagement than the 5% coupon. We were…