Case Study Category: UX/Web Development

User Preference Testing Drives Predictable 25% Improvement in Lead Gen

Case Study - October 17th, 2017

We implemented a multi-milestone testing strategy to validate the expected superiority of a new web design for Chas Roberts. Post launch, the actual lead gen…
Brand and Web Development Grow Bookings 214.5%

Case Study - May 24th, 2017

We overhauled the client’s brand by developing a new tagline, logo layout, marketing campaigns and website. Appointment bookings grew 214.5% year-over-year.
Advanced eCommerce & Analytics Implementation Solves Attribution Challenges

Case Study - May 24th, 2017

We developed a custom Magento eCommerce/Google Analytics solution that addresses a key attribution challenge. Namely linking a group of purchases by individual, yet related customers…
Advanced A/B Landing Page Testing and Analysis

Case Study - February 10th, 2017

Our online marketing team conducted an A/B test and deep statistical analyses that focused on six distinct hypotheses that included not only lead gen differences,…
Improving Usability of a Mobile Calendar Feed

Case Study - February 10th, 2017

We conducted user testing on various parts of the new website that we were building for the client. We found usability issues with 14.3% of…
Web Experience Prototyping Drives Discovery of ‘Unknown Unknowns’

Case Study - February 10th, 2017

Our UX team applied a suite of proprietary role playing and interaction techniques, that we refer to as Web Experience Prototyping, as part of their…