Case Study Category: Video & TV

Beyond Creative—Media Testing Proves Campaign Impact on Attitude Formation

Case Study - October 10th, 2017

We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items.…
Campaign Drives Record Breaking Organ Donor Registrations

Case Study - May 25th, 2017

Our development of the ‘Leave a Legacy’ campaign, including TV commercial development and screen-agnostic media placement resulted in a 37.92% increase in organ donor registrations.
Lifestyle repositioning drives 17% revenue growth for retail brand Shoppers Supply

Case Study - February 10th, 2017

Our brand strategy team developed four research-based, strategic insights. We then leveraged these insights to reposition the client as a true lifestyle brand via a…
Measuring Brand Awareness from TV

Case Study - February 10th, 2017

We developed a 30 second TV spot for the client, focused on brand awareness. Our strategy and analytics team was able to demonstrate that brand…