Category: Strategy & Branding

5 Approaches to Spark Design Creativity

Blog Post - November 20th, 2018

During your career as a designer, you’ll develop skills with a lot of approaches that you can add to your ‘toolkit’ to help spark creativity…
6 Ways to Bring Design Thinking to Life

Blog Post - November 6th, 2018

This year, I was fortunate enough to have Zion & Zion send me to an executive program at the Hasso Plattner Institute of Design at…
2018 Stanford Design Thinking Bootcamp Recap

Blog Post - October 23rd, 2018

Stanford’s d.school offers an intensive, four-day Design Thinking Bootcamp where attendees immerse themselves in real-world projects on the streets of Palo Alto and San Francisco.
5 Marketing Strategies for New Small Businesses

Blog Post - September 25th, 2018

Starting a small business is exciting. But, this new endeavor can be stressful, requiring a lot of time, patience, and money. If you are starting…
Marketing ‘Senior Living’ to the ‘Senior’ Consumer

Blog Post - September 4th, 2018

Navigating the world of retirement living offerings and services for older adult consumers is confusing. The mix of communities, care levels, agreement/pricing options, and types…
The Slow Death of KPIs & The Rise of the Customer Experience (CX)

Blog Post - August 21st, 2018

You’ve designated your measurements that will be reported back to management and the Board, you’ve set-up your dashboard, and you’ve created mechanisms to track and…
5 Expert Tips to Protect Your Brand and Keep Your Customers

Blog Post - August 7th, 2018

There are all different kinds of people in the world, and these tips will help your business to appeal to everyone. Even if you happen…
From Boomers to Generation Z: The Challenge of Generational Labeling

Blog Post - June 19th, 2018

If you’re looking for people to blame for the often-confusing generational tags, look no further than William Strauss and Neil Howe. They pioneered the concept…
Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the…
Why Brand Consistency Is Important

Blog Post - September 5th, 2017

In today’s world, there are so many platforms and mediums that a brand needs to be present (and active) on. This is why it’s so…
How to Develop a Brand Voice Guide

Blog Post - July 4th, 2017

A brand voice is more than the company’s goals, specialties, and a list of what they offer. It helps communicate what a brand stands for…
Customer Experience, Stereotypes, Personas and Demographics

Blog Post - November 22nd, 2016

The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are…
How to Start a Successful Website Testing Program

Blog Post - May 17th, 2016

In digital marketing, testing should be an essential part of what you do on a daily basis. As an Online Marketing Manager at Zion &…
How to Create a Differentiated Brand via a Killer Value Proposition

Blog Post - May 12th, 2016

Let’s begin the discussion surrounding strategy. At Zion & Zion, we have a lot of conversations that start with the client saying “I need a…
The Influence of Color in Branding

Blog Post - December 15th, 2015

Some brands are instantaneously recognizable by a single color, which is why color is one of the most important elements to consider when developing a…
Google Analytics: Best Practices

Blog Post - August 13th, 2015

Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are…
Knowing the Difference Between Strategy & Tactics

Blog Post - June 2nd, 2015

Too often marketing teams and clients use the terms “strategy” and “tactics” interchangeably, as though they are the same thing. But that is far from…
6 Tips for Creating Sticky Taglines

Blog Post - May 19th, 2015

Is your company struggling to define its identity? Do your customers prefer to do business with your competitors? Have you evolved to the degree that…
How to Manage Client Relationships

Blog Post - April 28th, 2015

As a leading advertising agency, Zion & Zion relies not only on our entire team to build and nurture client relationships, but specifically on our…
Building a Brand to Stand the Test of Time

Blog Post - November 11th, 2014

Before we get started and before we can even begin to discuss the idea of building a brand, it’s important that some ground rules are…
How to Construct the Perfect Pitch

Blog Post - September 18th, 2014

Constructing the perfect pitch is like pitching the perfect note, granted Fat Amy and The Bellas had the pitch pipe. Fear not…
How Branding Can Make or Break Your Business

Blog Post - September 2nd, 2014

When people hear the word “branding,” they likely think of something simple such as the Nike Swoosh or the Macintosh Apple. They think of a…
Where to Find Marketing Hooks for Your Company

Blog Post - August 7th, 2014

So it’s possible that you feel as if your current marketing campaign is ineffective, and you are looking for a complete overhaul. Or, maybe your…
B2C vs. B2B Marketing

Blog Post - June 19th, 2014

May times lecturers, writers and publications speak to the idea of marketing, and yet they lump the conversation of marketing under one umbrella, as if…
Why Do QR Codes Exist?

Blog Post - May 27th, 2014

I battled with the title of this post for quite some time. It started as a tale about “Why QR Codes Are Dead,” but they’re…
Should Brands Be Storytelling?

Blog Post - April 8th, 2014

Do you remember where you were when Felix Baumgartner jumped out of space?  I remember exactly where I…
3 Reasons Why You Don’t Need A Mobile Strategy

Blog Post - February 27th, 2014

Yes, I said it- you don’t need a mobile strategy.  Now, before you go on kicking and screaming, let’s think back about 5 years when…
How to Adapt Your Marketing Strategies for Customers on the Move

Blog Post - February 14th, 2014

In a world of non-standardized screen sizes, geo-fencing and location-aware alerts and coupons, multi-device usage (or Omni-channels), ubiquitous content,…