Category: Strategy & Branding

Marketing ‘Senior Living’ to the ‘Senior’ Consumer

Blog Post - September 4th, 2018

Navigating the world of retirement living offerings and services for older adult consumers is confusing. The mix of communities, care levels, agreement/pricing options, and types …
The Slow Death of KPIs & The Rise of the Customer Experience (CX)

Blog Post - August 21st, 2018

You’ve designated your measurements that will be reported back to management and the Board, you’ve set-up your dashboard, and you’ve created mechanisms to track and …
5 Expert Tips to Protect Your Brand and Keep Your Customers

Blog Post - August 7th, 2018

There are all different kinds of people in the world, and these tips will help your business to appeal to everyone. Even if you happen …
From Boomers to Generation Z: The Challenge of Generational Labeling

Blog Post - June 19th, 2018

If you’re looking for people to blame for the often-confusing generational tags, look no further than William Strauss and Neil Howe. They pioneered the concept …
Chasing the Silver Dollar: Marketing to Baby Boomers

Blog Post - June 12th, 2018

Today, the youngest Baby Boomer is 53 and the oldest is 72. This wide-spanning group has witnessed and shaped almost every major event of the …
Why Brand Consistency Is Important

Blog Post - September 5th, 2017

In today’s world, there are so many platforms and mediums that a brand needs to be present (and active) on. This is why it’s so …
How to Develop a Brand Voice Guide

Blog Post - July 4th, 2017

A brand voice is more than the company’s goals, specialties, and a list of what they offer. It helps communicate what a brand stands for …
Customer Experience, Stereotypes, Personas and Demographics

Blog Post - November 22nd, 2016

The purpose of consumer personas is to elicit empathy within the marketing, management, and sales process as it relates to the customer experience. Personas are …
How to Start a Successful Website Testing Program

Blog Post - May 17th, 2016

In digital marketing, testing should be an essential part of what you do on a daily basis. As an Online Marketing Manager at Zion & …
How to Create a Differentiated Brand via a Killer Value Proposition

Blog Post - May 12th, 2016

Let’s begin the discussion surrounding strategy. At Zion & Zion, we have a lot of conversations that start with the client saying “I need a …
The Influence of Color in Branding

Blog Post - December 15th, 2015

Some brands are instantaneously recognizable by a single color, which is why color is one of the most important elements to consider when developing a …
Google Analytics: Best Practices

Blog Post - August 13th, 2015

Google Analytics is an amazing tool that helps SEOs, Marketers, Business Owners and companies as a whole understand how people are …
Knowing the Difference Between Strategy & Tactics

Blog Post - June 2nd, 2015

Too often marketing teams and clients use the terms “strategy” and “tactics” interchangeably, as though they are the same thing. But that is far from …
6 Tips for Creating Sticky Taglines

Blog Post - May 19th, 2015

Is your company struggling to define its identity? Do your customers prefer to do business with your competitors? Have you evolved to the degree that …
How to Manage Client Relationships

Blog Post - April 28th, 2015

As a leading advertising agency, Zion & Zion relies not only on our entire team to build and nurture client relationships, but specifically on our …
Building a Brand to Stand the Test of Time

Blog Post - November 11th, 2014

Before we get started and before we can even begin to discuss the idea of building a brand, it’s important that some ground rules are …
How to Construct the Perfect Pitch

Blog Post - September 18th, 2014

Constructing the perfect pitch is like pitching the perfect note, granted Fat Amy and The Bellas had the pitch pipe. Fear not …
How Branding Can Make or Break Your Business

Blog Post - September 2nd, 2014

When people hear the word “branding,” they likely think of something simple such as the Nike Swoosh or the Macintosh Apple. They think of a …
Where to Find Marketing Hooks for Your Company

Blog Post - August 7th, 2014

So it’s possible that you feel as if your current marketing campaign is ineffective, and you are looking for a complete overhaul. Or, maybe your …
B2C vs. B2B Marketing

Blog Post - June 19th, 2014

May times lecturers, writers and publications speak to the idea of marketing, and yet they lump the conversation of marketing under one umbrella, as if …
Why Do QR Codes Exist?

Blog Post - May 27th, 2014

I battled with the title of this post for quite some time. It started as a tale about “Why QR Codes Are Dead,” but they’re …
Should Brands Be Storytelling?

Blog Post - April 8th, 2014

Do you remember where you were when Felix Baumgartner jumped out of space?  I remember exactly where I …
3 Reasons Why You Don’t Need A Mobile Strategy

Blog Post - February 27th, 2014

Yes, I said it- you don’t need a mobile strategy.  Now, before you go on kicking and screaming, let’s think back about 5 years when …
How to Adapt Your Marketing Strategies for Customers on the Move

Blog Post - February 14th, 2014

In a world of non-standardized screen sizes, geo-fencing and location-aware alerts and coupons, multi-device usage (or Omni-channels), ubiquitous content, …