Research

While most agencies either outsource market research or merely dabble in it, Zion & Zion maintains an in-house, six-person team of Stanford University trained qualitative and quantitative market researchers. Our market research team is highly experienced in uncovering details about human behavior, emotions, and evaluation and decision triggers, as well as generating deep insights that drive our clients’ brands, products, and services evolution and messaging.

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Original Research

2022

The Brand Personality of 45 Major U.S. Brands (Part I)

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD; Alex Labuda

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Marketing

2021

Cognitive and Affective Involvement: The Key to Advertising Effectiveness
(Part II)

Authors: Aric Zion, MS; Tom Orr, MBA; Thomas Hollmann, MBA, PhD

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Marketing

2021

Cognitive and Affective Involvement: The Key to Advertising Effectiveness
(Part I)

Authors: Aric Zion, MS; Tom Orr, MBA; Thomas Hollmann, MBA, PhD

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Food & Beverage

2020

Are All QSRs Created Equal? A K-Means Cluster Analysis

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD

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Marketing

2020

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COVID-19

2020

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Voice Search

2020

The Rise of Smart Speakers, Voice Search and Who’s Using Both

Authors: Aric Zion, MS; Nicole Medina; Thomas Hollmann, MBA, PhD

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Home Services

2020

How Plumbing Service Wait-Time Satisfaction is Affected by Age and Income

Authors: Aric Zion, MS; Nicole Medina; Thomas Hollmann, MBA, PhD

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