A full rebrand, including user experience research, customer journey mapping, and a new e-commerce website build was carried out for a division of the U.S.’ largest home warranty company. The results included a year-over-year 70.1% increase in leads on a flat advertising spend.

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Our marketing automation team delivered a comprehensive strategy and implementation for the world’s second largest manufacturer of enzyme supplements. Amongst other industry benchmark-shattering results was a 58.4% conversion rate from one of our primary nurturing streams.

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We developed a rapidly deployable, high impact campaign to drive donations to feed the client’s business cycle: Donations drive inventory; the inventory drives shopping revenue; the shopping revenue drives investment in Goodwill’s career centers; the career centers find people jobs with over 1,000 employers. Initial campaign deployment resulted in a 24% increase in donations over a 3+ week period.

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The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to spend approximately 40% of the funds each month. Our digital team took over management of the client’s account and were not only able to consume the full $10K, but were able to satisfy the highly competitive set of requirements to enter the Google Ad Grantspro program which awarded the client a $40K per month budget.

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Our digital marketing team conducted an in-depth analysis of all steps in the path from paid search click, to call, to appointment booking, to revenue, for one of the U.S.’ largest independent HVAC and plumbing services company. The analysis provided deep insight and substantial ROI improvement.

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Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and visits to the DMB Eastmark visitor center building. The strongest connection was demonstrated in our third regression model (out of four) where the outcome variable was visits to the DMB Eastmark visitor center two weeks after Zillow and Trulia display banner advertising impressions.

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We developed new positioning and a new brand for this regional company seeking to become national. B2B marketing deliverables included: logo, tagline, collateral, and a new website, as was as interactive virtual representation of the client’s manufacturing process and facility. The result was 49.97% year-over-year revenue growth.

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We developed and managed a social media strategy to deepen engagement with key audiences. As a result, Organic Page Likes increased 55%, Organic Followers increased 31%, Organic Average Post Reach increased 249%, Organic Average Replies increased 400%, and Organic Average Post Likes increased 1,000%.

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Our online marketing team conducted an A/B test and deep statistical analyses that focused on six distinct hypotheses that included not only lead gen differences, but also differences in: average transaction size, total revenue, and closure rate. This case study illustrates how simply focusing on a single conversion metric is insufficient.

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We conducted user testing on various parts of the new website that we were building for the client. We found usability issues with 14.3% of users (90% confidence interval of 0% to 29%). The testing led our UX team to implement a solution to provide a fluid experience for 100% of users.

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We developed a 30 second TV spot for the client, focused on brand awareness. Our strategy and analytics team was able to demonstrate that brand awareness increased and that said brand awareness was directly responsible for a 20% revenue increase.

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Our UX team applied a suite of proprietary role playing and interaction techniques, that we refer to as Web Experience Prototyping, as part of their research for this particular web development project. The exercises generated a set of insights that would not easily have been identified by other means. We share the details of our unique approach in this case study.

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