A full rebrand, including user experience research, customer journey mapping, and a new e-commerce website build was carried out for a division of the U.S.’ largest home warranty company. The results included a year-over-year 70.1% increase in leads on a flat advertising spend.

Our marketing automation team delivered a comprehensive strategy and implementation for the world’s second largest manufacturer of enzyme supplements. Amongst other industry benchmark-shattering results was a 58.4% conversion rate from one of our primary nurturing streams.

Our media team achieved a 22.5x ROI through the use of the emerging digital media strategy of promoting Value Exchange ads.

Our client developed a ground-breaking, patented, EPA-registered solution for rodent control, but near-zero visibility. The Zion & Zion PR team achieved significant international coverage (e.g. BBC and USA Today) for the client and guided the client through the PR side of its IPO. Significant new business for the client was the ultimate result.

We implemented a multi-milestone testing strategy to validate the expected superiority of a new web design for Chas Roberts. Post launch, the actual lead gen performance was measured and indeed confirmed that the new site was generating additional leads as expected.

We tested the impact of two versions of a TV spot for Goodwill to assess the difference in impact on people’s intentions to donate items. The study used experimental design with an unexposed control group serving as the baseline. Both TV spots had a significant impact on people’s intention to donate, with one TV spot driving an 8% lift.

We developed a rapidly deployable, high impact campaign to drive donations to feed the client’s business cycle: Donations drive inventory; the inventory drives shopping revenue; the shopping revenue drives investment in Goodwill’s career centers; the career centers find people jobs with over 1,000 employers. Initial campaign deployment resulted in a 24% increase in donations over a 3+ week period.

Our development of the ‘Leave a Legacy’ campaign, including TV commercial development and screen-agnostic media placement resulted in a 37.92% increase in organ donor registrations.