We developed a rapidly deployable, high impact campaign to drive donations to feed the client’s business cycle: Donations drive inventory; the inventory drives shopping revenue; the shopping revenue drives investment in Goodwill’s career centers; the career centers find people jobs with over 1,000 employers. Initial campaign deployment resulted in a 24% increase in donations over a 3+ week period.
The client was managing their own $10K per month Google Ad Grant. However, not for any lack of trying, the client was only able to spend approximately 40% of the funds each month. Our digital team took over management of the client’s account and were not only able to consume the full $10K, but were able to satisfy the highly competitive set of requirements to enter the Google Ad Grantspro program which awarded the client a $40K per month budget.
We review the positive impact that a three-year-long content marketing strategy, developed and fully implemented by our team, had on our client’s rankings, web traffic, and sales. Organic web traffic more than doubled. First-page Google rankings have become abundant; and the client is having record revenue months.
Our media buying and analytics team was able to demonstrate a strong and statistically significant connection between our Zillow and Trulia display banner advertising and visits to the DMB Eastmark visitor center building. The strongest connection was demonstrated in our third regression model (out of four) where the outcome variable was visits to the DMB Eastmark visitor center two weeks after Zillow and Trulia display banner advertising impressions.
We developed new positioning and a new brand for this regional company seeking to become national. B2B marketing deliverables included: logo, tagline, collateral, and a new website, as was an interactive virtual representation of the client’s manufacturing process and facility. The result was 49.97% year-over-year revenue growth.
We developed and managed a social media strategy to deepen engagement with key audiences. As a result, Organic Page Likes increased 55%, Organic Followers increased 31%, Organic Average Post Reach increased 249%, Organic Average Replies increased 400%, and Organic Average Post Likes increased 1,000%.
Our online marketing team conducted an A/B test and deep statistical analyses that focused on six distinct hypotheses that included not only lead gen differences, but also differences in: average transaction size, total revenue, and closure rate. This case study illustrates how simply focusing on a single conversion metric is insufficient.
We conducted detailed ethnographic and industry research which generated multiple strategic insights. These insights enabled us to rebuild the client’s brand, collateral, website, content strategy, and product packaging. As a result, their international business increased 33% across 18 countries and overall revenue increased 35%.
Our UX team applied a suite of proprietary role playing and interaction techniques, that we refer to as Web Experience Prototyping, as part of their research for this particular web development project. The exercises generated a set of insights that would not easily have been identified by other means. We share the details of our unique approach in this case study.