A global third-party risk management company revamped its digital marketing and data management, focusing on data cleanliness to boost growth and competitive edge, leading to enhanced marketing ROI and sales-marketing integration.
A global third-party risk management company revamped its digital marketing and data management, focusing on data cleanliness to boost growth and competitive edge, leading to enhanced marketing ROI and sales-marketing integration.
A leading company in the supply chain management sector recognized the need to enhance its account-based digital marketing strategies and data management practices to sustain growth and remain competitive. The firm faced challenges with data accuracy, nurturing, and funnel reporting, which hindered its ability to make informed decisions and optimize marketing ROI.
We developed a comprehensive strategy, focusing on:
Revamping the source and acquisition reporting mechanisms to improve data accuracy and marketing channel performance evaluation.
Developing a targeted nurturing strategy to re-engage prospects at various stages of the sales funnel, tailored to their reasons for initial disqualification.
Enhancing funnel measurement and velocity reporting to identify bottlenecks and optimize conversion processes.
Streamlining the marketing automation and CRM integration and cleaning up the marketing automation instance to ensure efficient data flow and accurate reporting.
The client saw a transformative impact on its marketing and sales operations planning, including:
This case study exemplifies the power of strategic digital transformation and targeted marketing strategies in enhancing operational efficiency and driving growth in the supply chain management industry.
