Arthur Andrew Medical is the world’s second largest manufacturer of digestive enzyme supplements with both brick and mortar and online distribution on multiple continents.
Arthur Andrew Medical has been a Zion & Zion client for several years, first partnering with us to rebrand and reposition the company and then to implement their industries’ most advanced CRM and marketing automation program for both B2B and B2C. This case study relates the B2C marketing automation strategy and implementation we put in place for the client.
Chief among the motivations driving this project and our ongoing partnership with this client were the following:
- Little email communication with customers – only order confirmation
- Lack of brand consistency and voice
- Poor integration with email service provider (ESP)
- Manual intervention required for online order processing