Our PR team went about building upon their existing relationships with multiple media outlets and developing new relationships as needed. The process began by our team building a thorough understanding of the client, its potential customers and verticals, as well as competing approaches.
The next step was to develop a hit list of media contacts, researching the specifics of each media contact, and custom pitching each contact, ensuring alignment of the pitch with the particular background and coverage history of each media contact. We also guided the client through the PR side of its IPO. Example pitching angles included the following: