Venezia’s is a fast growing, multi-location, family-owned and operated pizza chain that was made famous by the characters and crew of AMC’s award-winning TV show, Breaking Bad. You may remember the scene in which Walter White (played by Bryan Cranston) infamously threw a Venezia’s 24” party pizza onto the roof.
Tasked with the development of Venezia’s new website, our team leveraged a technique that we’ve pioneered, called Web Experience Prototyping. Make no mistake, we’re not talking about the building of an interactive prototype here. And we’re also not talking about the kind of experience prototyping that you find in product/industrial design environments. This exercise is entirely human-to-human interaction-based, designed to discover unknown unknowns as they relate to the ultimate development of web user experience.