Shoppers Supply had successfully opened five stores in Iowa. The company then opened its first two stores in Arizona, totaling 140,000 square feet of retail space. The store’s products ranged from tools, clothing, western wear, and the state’s largest selection of cowboy boots; to pet and pool supplies; to large and small animal feed. Zion & Zion was brought in to re-develop the Shoppers Supply brand and to act as its agency of record moving forward.
The key question was… How can the chain stand out amidst a sea of competitors?
After extensive market research, staff interviews and customer exit surveys, we garnered several key insights that drove our development of strategic positioning and branding for Shoppers Supply.