Goodwill of Central and Northern Arizona is the largest Goodwill organization in the country. The client operates 84 retail stores, 20 donation centers, 3 clearance outlets, 3 furniture stores, and 20 career centers and has revenues nearing $150 million.
One of our many roles is to serve as the client’s digital marketing agency. And as part of that role, we manage the client’s Google Ad Grant.
Up until the time our digital marketing team took over management of the client’s Google Ad Grant, the client had only been able to spend approximately half of the monthly grant which meant that Goodwill’s visibility wasn’t being maximized.