Due to the strong growth in the Phoenix area and throughout the state, local Walmart stores were looking to hire over 700 full- and part-time employees including inventory stockers, cashiers and personal shoppers. It was an urgent need, so they needed to find a way to get the word out and encourage people to apply immediately. Zion & Zion worked with the Regional Market Manager to find out exactly how many employees were needed, which specific stores had a need and what roles were available.
Even though Walmart is an international brand with more than 120 stores in Arizona, securing coverage about jobs or a topic that’s not currently top-of-mind can be challenging. At the time, the economy was stable, and we were not confident that a hiring story would be a priority with local media, so we needed to get creative in our approach.