Category: Tealium

Using EventStream to Amplify Use of Customer Data for Marketing

Blog Post - January 19th, 2021

The Tealium tech stack includes three major components: Tealium iQ, AudienceStream, and EventStream. One of the newer products from Tealium, EventStream, handles the entire data…
Creating Tealium Custom Attributes Using the JavaScript Extension

Blog Post - December 8th, 2020

The best e-commerce brands leverage customer intelligence as the foundation of effective customer experiences. Customer lifetime value is one of the most important data points…
Building Your Marketing Automation Strategy with Tealium and Real-time Customer Data

Blog Post - December 1st, 2020

The reality that many marketers are facing today are the limitations that popular marketing automations platforms have due to a variety of reasons. First, automation…
Configuring AudienceStream’s Date Attribute to Re-Engage Past Customers

Blog Post - November 24th, 2020

How Do You Re-Capture Once Loyal Customers? What strategy is your brand working to re-engage lapsed customers? You might be utilizing a CRM or some…
Tealium iQ vs. Google Tag Manager (GTM)

Blog Post - November 17th, 2020

Being able to seamlessly gather website and media data into one easy-to-use platform has been a wonderful advancement in marketing technology and extremely important for…
Evolving Customer Data Orchestration with Tealium’s AudienceStream

Blog Post - November 3rd, 2020

As marketers, our goal is to deliver the right message, to the right person, at the right time in order to give a customer an…
2020 Tealium Digital Velocity Conference Recap: Personalization in the Age of Privacy

Blog Post - September 14th, 2020

Digital Velocity is a conference with guest speakers and discussions on best uses and case studies on Tealium. As a Tealium Preferred Agency Partner, originally,…
2020 Tealium Digital Velocity Conference Recap: Multi-Channel Customer Engagement Strategy

Blog Post - September 14th, 2020

Tealium hosted this year’s Digital Velocity conference virtually for their user base to tune in from all over the globe. This four-hour event consisted of…
2020 Tealium Digital Velocity Conference Recap: Maximizing Value Out of Your CDP

Blog Post - September 14th, 2020

This year Tealium hosted a virtual version of their Digital Velocity conference in San Diego, CA. Top Tealium solutions engineers, AudienceStream experts, iQ practitioners, EventStream…
2020 Tealium Digital Velocity Conference Recap: The Next Normal

Blog Post - September 14th, 2020

Tealium’s Digital Velocity conference included keynote speakers from all over the world—both Tealium employees and other industry experts. The conference discussed how Tealium products can…
2020 Tealium Digital Velocity Conference Recap: Personalization at Scale

Blog Post - September 14th, 2020

Our Tealium Engineering Team virtually attended Tealium’s annual conference, Digital Velocity. Digital Velocity showcases innovative thinking and best practices from the individuals and brands tackling…
2020 Tealium Digital Velocity Conference Recap: Powering Personalization

Blog Post - September 14th, 2020

The Zion & Zion Tealium Engineering team attended Tealium’s Digital Velocity conference online. Due to COVID-19 we were unable to attend in sunny San Diego…
Uncovering Key Customer-Level Insights from Attributes in Tealium AudienceStream

Blog Post - July 21st, 2020

What’s an Attribute in AudienceStream? What are you missing out on by not acting on this data? How does this insight translate into revenue and…
Leveraging the Facebook Connector in Tealium AudienceStream

Blog Post - July 21st, 2020

With an abundance of customer level data available to the average Facebook advertiser, it can be hard to determine what data adds value to your…
Segmented Cart Abandoner Audiences in Tealium’s AudienceStream

Blog Post - July 21st, 2020

Retargeting customers has always been an essential piece of almost any paid media strategy. It’s the furthest down the funnel we could possibly get, but…
How To Take Your Customer’s Lifetime Value Data A Step Further

Blog Post - July 21st, 2020

With so many different data points captured from users taking various actions on your website, it could be hard to distinguish valuable insights from passive…