Senior Web Analytics Strategist
LOCATION: U.S. or Europe Remote
THE NUTS AND BOLTS OF THE JOB: We are looking for a passionate, motivated, high-performing team member to join our agency.
The Senior Web Analytics Strategist will be part of the Customer Data Platform (CDP), CX, and Analytics practice here at Zion & Zion. Our clients include national and global companies for which we provide a broad array of services, brining to bear our wealth of subject matter experts.
This role requires in-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations.
This role also requires expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP.
Responsibilities:
- Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
- Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
- Lead technology & strategy solution engagements across multi-functional workstreams; customer data platform (CDP), data onboarding and activation, and analytics
- Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
- Provide expert consulting services and thought leadership to clients and potential clients
- Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
- Serve as client’s digital marketing ecosystem subject matter expert
- Manage and own multiple client relationships, serving as the subject matter expert for analytics
- Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines.
- Train clients on how to access and leverage their data to make informed decision
Experience Requirements:
- 5+ years of hands-on experience in analytics strategy and execution
- 3+ years’ experience working at a digital agency or ad agency
- A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
- Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
- Ability to communicate with technical resources
- Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
- Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
- Customer use case knowledge to proactively identify growth opportunities
- A solid understanding of marketing technologies
Pluses:
- Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
- Experience implementing analytics for native mobile apps and/or offline applications
- Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
- Experience with analytics for data-driven personalization use cases
NO PHONE CALLS OR DROP-INS PLEASE.
WE ARE: A full-service marketing, advertising, and technology agency, combining deep expertise in strategy, creative, media, data, analytics, and interactive solutions. We’re driven by innovation, collaboration, and a team of smart, curious, and passionate people who thrive on solving complex challenges for our clients.
OUR CULTURE: We believe the best ideas come from cross-vertical collaboration. Creative, strategy, media, data, and tech teams work side by side to solve problems in smarter, more innovative ways. Our three centers of excellence- Digital Agency, B2B, and MarTech – serve as the foundation for how we deliver impact, and every project benefits from expertise across multiple disciplines.
As a remote-first organization, we provide our people with the tools and flexibility to do their best work from wherever they are, while still fostering strong connections across teams. Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We encourage open communication and easy access to senior leaders for mentorship, thought leadership, and career development. We invest in knowledge-sharing, professional development, and innovation because we believe that when our people grow, so does our impact.
We pride ourselves on agility, taking on challenges that other agencies either can’t tackle or can’t move quickly enough on. Our team members are also encouraged to be “T-shaped,” developing deep expertise in their own discipline while building awareness and collaboration across other areas of the agency.
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
