Senior Digital Media Planner/Buyer

LOCATION: We are based, as is this position, in Tempe, AZ-an upbeat college town in the Greater Phoenix Metro area.

THE NUTS AND BOLTS OF THE JOB:

We’re looking for an exceptional individual. Here’s our wish list—it’s ambitious, so we ask that you are as well:

The Sr Digital Media Planner/Buyer must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The position is responsible for overseeing all aspects of a campaign from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong leadership qualities and possess effective communication skills.

Responsibilities include:

• Experience planning, buying, and negotiating digital media: online display, video, mobile, and native. Experience managing paid social campaigns is a plus!
• Strong communication skills, both written and verbal. Comfortable presenting in front of clients; experience with new business pitches a plus
• Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and feel comfortable speaking on each to educate clients.
• Make media allocation decisions based on media objectives and target audience research
• Be able to optimize digital campaigns and work with media partners and/or ad tech to improve campaign performance
• Put together kickass presentations; analyze the meaning behind data
• Creative asset trafficking as appropriate to vendors and internal trading team
• Seeking out new digital media and ad technology – seek out the latest offerings in the market
• Pull media pacing reports and analyze against KPIs
• Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients.
• Provide digital media recommendations with supporting rationale and POVs.
• Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved.
• Basic knowledge of traditional media; be able to speak strategically about how digital and traditional media work together
• Use available research to inform strategy and media tactic decisions
• Maintain and oversee account digital media budgets and ensure proper and timely invoice reconciliation occurs

Know these tools:

• Google Campaign Manager/ DCM Ad Server Experience
• Google Analytics
• Google Tag Manager
• Advantage (ideal)
• Facebook Business Manager & Twitter Ads
• Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)

Requisite skills include:

• Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
• Meticulous and detail-oriented
• An excellent communicator (written and verbal)
• 5+ years of experience at a media planning & buying agency
• Must be a proactive team player willing to roll your sleeves up and help the team as needed
• Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
• Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
• Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
• Excellent interpersonal skills needed to work in a cross functional company environment

The successful applicant must be a true team player and must be absolutely committed to doing whatever it takes to move themselves, Zion & Zion, and our clients forward.

Yep, we want it all. We hope you do too. Are you the guy or gal for the job?

NO PHONE CALLS PLEASE.