I’m a developer. I read code. I write code. I write code that writes code. I write code that writes code for other code to read. It’s all very mumbo-jumbo, but beautiful in its own way. However, that last bit, writing code that writes code for other code to read, can get more convoluted than this paragraph—quickly. There are a lot of ways to do it. One not-so-convoluted way and a favorite among the developer community is through data serialization. For those who aren’t savvy on the super buzzword I just threw at you, data serialization is the process of taking some information from one system, churning it into a format that other systems can read, and then passing it along to those other systems.

The Google Home, Siri, Amazon’s Alexa, DeepMind’s AlphaGo, self-driving cars, the Nest, Netflix, your email, and your bank are just a few of many examples of Artificial Intelligence (AI) where machine learning is present. AI is a computer’s ability to gather data, make decisions, and take action without human interference. Machine Learning comes into play as the computer learns from each of these actions to continuously improve the process. Forbes estimates that by 2035, AI has the potential to increase productivity 40% or more. Google’s CEO, Sundar Pichai, perfectly set the stage last year when he said, “The last 10 years have been about building a world that is mobile-first, turning our phones into remote controls for our lives. But in the next 10 years, we will shift to a world that is AI-first, a world where computing becomes universally available — be it at home, at work, in the car, or on the go — and interacting with all of these surfaces becomes much more natural and intuitive, and above all, more intelligent.”  

You’re in bed watching NBC’s “This is Us” at 11pm on your phone. Are you watching TV? Or, maybe you’re sitting in your living room watching short video clips on YouTube on your 60” Smart TV. What are you watching now? Consumers are watching video content in various ways distributed by multiple sources, and the landscape is getting blurry. More and more, video content is being distributed through digital sources. According to eMarketer, that figure increased 12% from 2016 to 2017.

Here at Zion & Zion, we’re constantly learning. Whether we travel to national conferences, international conferences, or bring speakers into our office for an agency-wide training, we’re continually furthering our knowledge. Over the past few years, the entire Zion & Zion team has had the pleasure to work with and learn from decorated, retired Navy SEAL Lieutenant Commander, Jocko Willink, co-author of the NY Times bestseller, Extreme Ownership, and co-founder of the leadership consulting firm, Echelon Front.

From wine labels and book covers to blind dates, the truth is, it’s human nature to judge something at first sight. It may not always be accurate, or fair, but it happens. Many people often choose a wine based on how much we like the label. Of course, books are judged by their cover, hence the reason for the commonly applied adage telling us not to. And you know what they say about making a good first impression on a date. The same initial judgement is true for emails. The subject line—the first impression for emails—greatly affects whether that email will be opened and read. It’s the wine label, book cover, and first impression for an email that offers the opportunity to get your recipient to pay attention and act.

Ask any non-marketer to explain advertising and chances are they’ll immediately mention one of the big three traditional advertising channels; television, radio, and billboards. These three traditional mediums are best known for their massive reach, their pervasive impact on society and culture, and their visibility in consumers’ everyday lives.

User research tools aren’t just cool and impressive ways to show off your knowledge to clients (although they can be). User research tools are critical. They’re imperative to the success of your future website or mobile application. Start with these seven basic user research tools and you’ll be on your way to developing a well-rounded user experience, curated directly from your users themselves.

The social media landscape is ever-changing. As a leading social media agency, we strive to stay on top of all updates made to social media platforms, no matter how small or large they may be. In this guide, we provide an overview of what you need to know to succeed on the top social media platforms today, and throughout 2018.