The reality that many marketers are facing today are the limitations that popular marketing automations platforms have due to a variety of reasons. First, automation tools are only as good as the channels they manage. There are many interactions points a customer can have that an automation tool has no purview of, thus not allowing the tool to react in a way that creates a customized experience. Second, automation tools do not always have the ability to react on real-time data. For most marketing strategies, there comes a time when the speed and volume of data inputs outpaces the marketing… Read More

What strategy is your brand working to re-engage lapsed customers? You might be utilizing a CRM or some form of pixel-based retargeting in your paid media platforms to go after customers who have made purchases in the past. Marketers have many options at their disposal when considering different approaches to re-engaging past customers, but how do you approach segmenting customers that were once loyal purchasers? Leveraging the Tealium CDP and employing the Date Attribute within Tealium AudienceStream is the solution your brand needs to be utilizing if you want to tailor highly relevant… Read More

Being able to seamlessly gather website and media data into one easy-to-use platform has been a wonderful advancement in marketing technology and extremely important for marketers and website users when looking at consumer behaviors. A Tag Management System (TMS) is a solution that makes it simple for both developers and marketers to implement, update, and manage tracking tags and pixels across digital platforms in a user-friendly interface. Two of the most well-known and utilized Tag Management Systems in the market are Google Tag Manager and Tealium.

In this article, I will explain the important qualities of a Tag Management System,… Read More

In digital advertising, marketers frequently use browser cookies which act as unique identifiers that are assigned to a user, allowing advertising companies to track your internet activity. Cookies are also known for keeping you signed into websites, remembering site preferences that you have previously set, as well as providing you locally relevant content based on your current location. Having this much information collected and tracked within third-party cookies has caused users to ask for more control of their privacy in the past few years, which has ultimately led to the recent privacy changes like the General Data Protection Regulation (Read More

As marketers, our goal is to deliver the right message, to the right person, at the right time in order to give a customer an extremely personalized experience. Customer journey mapping has been a standard process when trying to reach this goal, but as more technology emerges, so do additional methods. Customer data orchestration is a newer method that allows marketers to use technology to influence the journey as it is happening rather than visualizing the journey. This is where Tealium’s AudienceStream technology comes into play, allowing marketers to collect customer data and influence them in real-time. … Read More

Thinking outside the box is an overly used term in the marketing world. Truly extraordinary creative ideas are dubbed as being ‘outside the box.’ But what if I told you that you could be more creative if you think inside the box? It’s crazy, but true. There are books and concepts, such as Systematic Inventive Thinking, that pay homage to thinking inside the box to promote creativity and innovation.

So, what exactly is thinking inside the box and how can constraints make you more creative? Below are a few principles, examples, and tools to help you get started. … Read More

If you’re interested enough to read this article, you already know what JSON is. It’s been around for about 20 years now, but one thing you may be surprised to hear about is that it wasn’t standardized until 2013. [Mind blown]. It was a well-established format that was widely used for years leading up to it, so, who knew? Any API worth its salt will give you the option of returning your data in JSON, in fact, it’s been the de facto data format for RESTFUL services for as long as I care to remember. Who wants to work… Read More

Even with approximately one billion people worldwide living with a disability, most websites and other digital platforms are inaccessible, making them difficult or nearly impossible for users with disabilities to use. Designing with an accessibility-first approach has the potential to benefit not only users with disabilities, but all stakeholders because accessible design typically results in an improved user experience overall.

The most obvious benefit of web accessibility is that it helps people with disabilities enjoy your website’s content, products, and services. However, the advantages of web accessibility… Read More