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After three long days (and some fun Vegas evenings) I left the city of sin full of useful consumer insights. I was ready to apply my takeaways to the work we do at Zion & Zion and inspire my co-workers with innovative and forward thinking ideas, all generated by consumer trends. Here are the five key insights I brought back with me.

 
Triggers can greatly increase the flexibility of your code and give developers using your library a chance to hook into any place you add them. They're incredibly performant and add very little to the size of your code. In general, by adding only two triggers to each method in any library, you can give a developer the ability to customize your libraries a great deal to suit most needs they have.

 
Mobile advertising for PPC (pay-per-click) can be painful at times, as mobile campaigns frequently don’t convert at as high a rate as do desktop campaigns, and finding conversion attribution on mobile can be difficult. Although it’s difficult, it doesn’t mean it’s impossible. And lucky for you, I’m sharing seven tactics that the digital strategy team at Zion & Zion often use and that will help you improve your mobile PPC conversions.

 
User experience (UX) is the experience a person has when interacting with any touch point of a brand. For this article, I’ll be talking primarily in terms of websites and mobile applications, but know that UX can truly be applied to anything a person interacts with—an ATM, drive-thru carwash, etc. How easily you can accomplish your task(s) depends on the UX. Often when something new comes along, people try to understand it and in turn, myths are born. The longer something has been around, the more people can learn about and understand it, which ultimately leads to these myths being debunked. Unfortunately, UX is one industry that still has many myths needing to be debunked. That’s where I come in. I’m here to debunk some of the most common myths I, and my colleagues, hear on a regular basis.

 
Before you brave the rough waters of content marketing, you need to know what it is and how to apply it. According to the Content Marketing Institute, the preeminent educational resource for content marketers worldwide: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

 
It’s always enjoyable to learn about the ‘next big thing,’ and it’s easy to get caught up in the latest marketing push or tactic. Unfortunately, in all that excitement, we can find ourselves hopping on the tactical bandwagon just because it’s new and intriguing—but in turn we can easily forget about the essentials. How long did the Pokémon craze last? My point exactly. I recently attended the 2016 Brand Summit in Los Angeles by AdAge, and though I picked up some great tips, the experience ultimately prompted a few key reminders as a marketer.

 
It's easy to forget that successful SEO campaigns are the product of taking a series of smaller steps over time. However, in the spirit of ‘quick-win’ optimization, Zion & Zion's SEO team reached out to some of search marketing’s best and brightest minds and asked them one simple question... What’s something I can do today to improve my SEO? There are things you can do right now to improve your organic search results down the road.

 
The world of 3D design and modeling can seem confusing and challenging at first, especially because there are so many options for 3D software packages out there. Maya, 3D Studio Max, Blender, and Cinema 4D, just to name a few. When it comes to modeling, all of these programs are pretty similar. While there may be some differences here and there, if you can model in one, you can likely model in them all. Make no mistake, this blog isn’t a modeling tutorial. It is, however, a general overview of some basic modeling tools and tips that have helped me over the years and are sure to help you as well!

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