If you’re in college looking to build up your resume, or if you’re out of college and looking to get your foot in the door with a company through an internship, this article is for you. It’s a major assumption by working professionals that colleges are preparing the next generation with best practices for interviews. Unfortunately, this is rarely the case, and these professionals are shocked when they encounter just the opposite during their intern interviews.

 
As user experience (UX) practitioners, we use studies and principles from psychology, social psychology, and human computer interaction to help understand why users think and act the way they do. If we understand the why, then we can predict how they will interact with our interfaces in the future. By using these tried-and-true principles, you can ensure a better experience for your users and more success for both you and your company.

 
Our agency is often engaged by clients to perform market research. However, much of the research that we do for clients falls under the heading of “empathy” research—a form of qualitative research that’s often associated with “design thinking,” as empathy is step one of five in the design thinking process. Approximately a dozen members of the Zion & Zion team have extensive experience in this area and form the core of our in-house empathy research team.

 
As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the results of design thinking and building confidence in the fact that they do indeed often, if not in general, lead to unforeseen insights and solutions.

 
As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the results of design thinking and building confidence in the fact that they do indeed often, if not in general, lead to unforeseen insights and solutions.

 
As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the results of design thinking and building confidence in the fact that they do indeed often, if not in general, lead to unforeseen insights and solutions.

 
As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the results of design thinking and building confidence in the fact that they do indeed often, if not in general, lead to unforeseen insights and solutions.

 
As we noted earlier, it is practice that makes perfect. Practice, not just in the sense of using design thinking skills, but in experiencing the results of design thinking and building confidence in the fact that they do indeed often, if not in general, lead to unforeseen insights and solutions.

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