The ranking factors contained in this guide are the pillars of successful SEO. If you’re serious about seeing your keyword rankings improve, you need to get serious with an action plan for each step: backlinks, content and compatibility.

 
SMX Advanced skips the basics and takes a deep dive into search marketing. It is extremely useful for experienced marketers who have been in the industry for a while and are looking to think outside of the box and expand their knowledge. The speakers include a variety of experts across different industries who share actionable strategies, the latest updates in search and how they’re managing them, results from campaign experiments and case studies, and much more.

 
While the process of producing a commercial can seem overwhelming in the beginning, breaking it down into these ten steps will help it seem less intimidating. If there’s one piece of advice to remember, it’d be this: You can’t be too organized. So, plan, plan, plan. With a plan in place, you can keep things running smoothly until it’s time to say, “That’s a wrap!”

 
User experience strategy has become vital to the success of web development over the years. Today, there are hundreds of tools out there to assist with every aspect of user experience, from wireframing and research, through development and post-launch refinement. Here are a few of our favorites, organized by the different phases within the web development process they likely fit into.

 
The rise of mobile in the past five years has greatly affected the web. There is no longer a line dividing it into device specific categories. UX designers and web developers have shifted the direction of their work to tailor for small screens and large screens alike. The best practices for performance and design apply to any kind of device with a web browser.

 
The tone of a website encapsulates everything that is your brand. There’s no individual part that can stand alone to define it; it’s comprised of the visual design, the style of photography, the implementation of video and animation, the way the content is written and the tone of voice that is used, and even the flow of the user’s experience. These pieces play a part in defining a brand’s website experience, and the more thought that goes into them, the easier it will be for brand advocates to become followers for life.

 
As an agency that is engaged in substantial digital media buying as well as substantial traditional media buying, we wanted to bring some perspective to what’s happening in the marketplace seeing as how the narrative is dominated by the rise of digital—whether it be mobile, native, programmatic, OTT (over-the-top content) or some other yet-to-be-named product. Given how much money is still spent on traditional media, one might find it odd that not many conversations are happening about traditional media. Could it be that it’s been around so long there’s not much left to say that hasn’t already been said? Possibly. But, it is still important to check the pulse of traditional media to understand how consumers are still using these mediums, how vendors are selling, and most importantly, how it affects you as a media buyer.

 
Although a brand voice guide is often thought of as a tool for written communication to a brand’s external audience, it’s also incredibly important for all forms of communication, whether verbally with sales-floor agents and call-center staff, or written communication for pieces such as a website or brochure. Overall, when you create a brand voice guide that is embraced and utilized correctly, the brand better communicates a consistent voice that helps build trust and credibility between the brand and its audience.

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