Having a clean and organized online presence makes things easier for both your customers and yourself. Cleaning up your Facebook presence will allow you to effectively manage your brand on this platform.

 
How the human mind works is interesting. The mechanics of how different people intake sensory information is the same from a scientific standpoint, but what you perceive is completely unique to the individual. I could easily binge-watch documentaries all day on human psychology, the science of persuasion and how your brain works, and sometimes I do. I do it because 1.) it’s super interesting and 2.) I want to be good at my job, which in my case is website development.

 

Several of Zion & Zion media team attended a one-day conference in New York City that gathered representatives from the powerhouse players in the TV, Video, and video distribution space. The Digiday Hot Topic: Future of TV attracted representatives from companies such as Hulu, Amazon, CBS, NBC, ESPN, and other major brands and agencies. There were cutting-edge conversations around content, consumption, and trends in video. We’ve compiled five key takeaways from the conversation that we hope will be of use to you.

Consolidation will be big news in 2018

In 2017, the FCC relaxed regulations concerning media ownership and the …

 
Marketing automation has achieved mass adoption across B2C and B2B organizations with an average of 51% of companies using various marketing automation technologies. Today, there are more than 200 different marketing automation platforms available for small to medium, mid-market, and enterprise businesses. They range from industry leaders such as Marketo, Hubspot, and Pardot, to smaller email service providers such as Mailchimp and Constant Contact which have automation features added to their existing offerings.

 
Content marketing has taken the marketing industry by storm over the past few years, and as a result, we’ve seen an astronomical increase in the amount of content produced and posted online. Everyone was quick to jump on the content marketing bandwagon, lured in by the promise of an engaged audience and the opportunity to stand out above their competitors. However, with all the excitement, oftentimes you find the core purpose of content marketing lost, and strategy buried in the shuffle. At Zion & Zion, we’re always keeping an eye on the latest trends and turning tides throughout the marketing industry. More and more, it’s becoming clear that content marketing is increasingly linked to content fatigue, a phenomenon that every marketer should be aware of.

 
As a UX/IA strategist, it’s my job to understand and execute a well-crafted user experience for both websites and mobile devices. Part of this job description is understanding what users are drawn to and what they prefer during different stages of their customer journey. However, on the other hand, I’m also responsible for understanding what users hate and what frustrates them throughout their journey. Understating both ends of this spectrum allows me to develop a new and improved experience for all users.

 
According to Pew Research Center, roughly three-quarters of Americans own a smartphone. That’s about 77%. Here’s another stat for your noggin: 70% of Americans are on social media. Aside from simply owning a mobile device, one can also interact on social media or the web through their Android, Apple, or Windows. The audience is there—that’s your cue mobile marketing! In 2016, mobile represented almost seven-in-ten digital media minutes, and smartphone apps alone accounted for half of all digital time spent, according to comScore. Growth has been more consistent on mobile. In 2017, mobile phone internet users went up 6% and mobile social network went up 5% from 2016.

 
I’m a developer. I read code. I write code. I write code that writes code. I write code that writes code for other code to read. It’s all very mumbo-jumbo, but beautiful in its own way. However, that last bit, writing code that writes code for other code to read, can get more convoluted than this paragraph—quickly. There are a lot of ways to do it. One not-so-convoluted way and a favorite among the developer community is through data serialization. For those who aren’t savvy on the super buzzword I just threw at you, data serialization is the process of taking some information from one system, churning it into a format that other systems can read, and then passing it along to those other systems.