Mobile advertising for PPC (pay-per-click) can be painful at times, as mobile campaigns frequently don’t convert at as high a rate as do desktop campaigns, and finding conversion attribution on mobile can be difficult. Although it’s difficult, it doesn’t mean it’s impossible. And lucky for you, I’m sharing seven tactics that the digital strategy team at Zion & Zion often use and that will help you improve your mobile PPC conversions.

 
User experience (UX) is the experience a person has when interacting with any touch point of a brand. For this article, I’ll be talking primarily in terms of websites and mobile applications, but know that UX can truly be applied to anything a person interacts with—an ATM, drive-thru carwash, etc. How easily you can accomplish your task(s) depends on the UX. Often when something new comes along, people try to understand it and in turn, myths are born. The longer something has been around, the more people can learn about and understand it, which ultimately leads to these myths being debunked. Unfortunately, UX is one industry that still has many myths needing to be debunked. That’s where I come in. I’m here to debunk some of the most common myths I, and my colleagues, hear on a regular basis.

 
Before you brave the rough waters of content marketing, you need to know what it is and how to apply it. According to the Content Marketing Institute, the preeminent educational resource for content marketers worldwide: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

 
It’s always enjoyable to learn about the ‘next big thing,’ and it’s easy to get caught up in the latest marketing push or tactic. Unfortunately, in all that excitement, we can find ourselves hopping on the tactical bandwagon just because it’s new and intriguing—but in turn we can easily forget about the essentials. How long did the Pokémon craze last? My point exactly. I recently attended the 2016 Brand Summit in Los Angeles by AdAge, and though I picked up some great tips, the experience ultimately prompted a few key reminders as a marketer.

 
It's easy to forget that successful SEO campaigns are the product of taking a series of smaller steps over time. However, in the spirit of ‘quick-win’ optimization, Zion & Zion's SEO team reached out to some of search marketing’s best and brightest minds and asked them one simple question... What’s something I can do today to improve my SEO? There are things you can do right now to improve your organic search results down the road.

 
The world of 3D design and modeling can seem confusing and challenging at first, especially because there are so many options for 3D software packages out there. Maya, 3D Studio Max, Blender, and Cinema 4D, just to name a few. When it comes to modeling, all of these programs are pretty similar. While there may be some differences here and there, if you can model in one, you can likely model in them all. Make no mistake, this blog isn’t a modeling tutorial. It is, however, a general overview of some basic modeling tools and tips that have helped me over the years and are sure to help you as well!

 
New marketing tactics are constantly emerging and shaping the way marketers and businesses engage with their prospects. One promising new tactic, account-based marketing, has emerged within the last three years and is now the buzziest buzz phrase in the marketing world, not to mention the fact that account-based marketing (ABM) has seen tremendous growth with B2B marketing and sales professionals. Today, we are going to look at how ABM exploded into the marketing world and how it may shape the industry moving forward. ABM began to pick up traction within the marketing industry in 2014. Since then, it’s become a widely-used phrase beyond the marketing industry. One indication of its growing popularity is the growth in search volume which saw interest peak in May 2016.

 
The last principle we’re covering within our series on user experience and email design is scarcity. When implemented correctly, scarcity can be extremely persuasive in influencing users to be drawn to limited items or items out of reach. Specifically, when applied to email design, this principle can help you form the foundation of an influential and effective campaign. If you haven’t read the previous articles within this series and want more context to the principles of persuasion, we recommend beginning at article one.

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