You did it! A lot of work goes into media campaign strategy and development. Planning and buying have been executed, and all of your ads are set up and ready to traffic, but now what? Sit back and let it run? Of course not!  Most agencies have a process for the management of media campaigns for clients, and Zion & Zion is no different. However, we know that reporting data for the campaign is not the same as evaluating that data and providing insights. These are so distinct in fact, that they are two separate ‘steps’ within our internal media… Read More

Searching for the perfect stock photo can be a daunting task. Without the right strategy, you could find yourself wasting a lot of time and ending up with disappointing results. By using some of the following tips, I am hoping to save you some time, and grief, while offering some insight into finding the kind of image that makes your project shine and outperform everyone’s expectations.

An important aspect when choosing a stock photography site is your budget. With premium sites, you can purchase individual photos or pay for a yearly membership.… Read More

With the rise in technology over the past 20 years, we have seen a transformation in the way we connect with entertainment through our television. It’s hard to believe that television has been around since the 1920’s and commercials were introduced in the 1940’s, but we didn’t see much of a change in TV commercials until the 2010’s. In 2019 Warner Media reported that 14 minutes and 32 seconds on average were allocated to ad time per primetime hour. That is 23.87% of your watching time on broadcast networks dedicated to commercials!

Although TV has begun to transition to… Read More

When the coronavirus (Covid-19) pandemic hit the United States, it immediately affected how Americans lived their constantly on-the-go life, and made them to spend more time at home. With stores, restaurants, movie theaters and more shut down, Americans had to find new forms of entertainment, which meant more time online.

More time online means consumers have flocked to social media during this pandemic. This provided an unexpected boost to platforms of all kinds. Not only has there been an increase in Facebook and Instagram, but we have seen other platforms, like Tik Tok, skyrocket with new users during this pandemic.… Read More

One of the biggest questions that comes up when working in paid search, whether you are at an agency or in-house, is if bidding on brand terms is worth it. At Zion & Zion we believe that, aside from very few instances, bidding on your own brand terms is 100% worth it, and it is one of the many tactics we recommend to remain competitive in paid search. In this article, we will walk through why we believe bidding on your company’s or client’s brand terms is worth it, and also mention the times where it may not be… Read More

Who says you can’t teach an old blog new tricks? If you have a considerable archive of blog posts, you can dust off an old post and give it a little TLC instead of creating a new one from scratch. Maybe it’s a standout post from years ago that’s still relevant today, or one that has great content but never generated much engagement. In either case, there are tactics you can use to present old content in new ways—although it’s usually not as simple as just changing a few words and the publishing date.

Repurposing a blog post can boost… Read More