In June of 2020, we had plans to attend Social Media Week in sunny Los Angeles, California. However, COVID-19 had other plans. Due to the pandemic and large gatherings being canceled, Social Media Week LA transitioned from a weekend in California to a month-long live and on-demand digital marketing conference renamed to Social Media Week ONE. This conference provided the latest insight, trends, and best practices from leading industry professionals, all from the comfort and safety of our home offices.
 
As a part of the creative team at Zion & Zion, I attended the rigorous, three-week virtual UX conference hosted by the Nielsen Norman Group (NN/g). The conference was originally set to be located in San Francisco, California but was modified to become an international virtual conference due to COVID-19. It was exciting to be learning and working with UX professionals from around the globe.
 
Are you thinking about giving your website a makeover? Tired of its dated look? Frustrated with visitors arriving to your website and leaving without taking action? Here are seven ways you can update your design and achieve a higher-performing website.
 
In its infancy, motion design was known for being purely aesthetic and enjoyable to watch. But, as the digital world has developed, so has motion design. In today’s user-focused world, a new division of motion design, known as UX Motion Design, plays an essential role in enhancing the user experience. It adds a compelling option for visual storytelling and guiding the user through the site. UX Motion Design is typically thought of by designers as a way to make the user experience more delightful—but it’s much more than that. It can help make a brand’s digital products more efficient and intuitive for a user—if used with restraint.
 
There are thousands upon thousands of typefaces to choose from. Whether you’re trying to choose a solid typeface to use consistently in your branding or a fun and unique stylized typeface for an ad, the one you choose will help you portray who your brand is, reinforcing an underlying visual story. In this article, I will cover different kinds of typefaces, what they communicate, and lay out some examples.
 
What’s an Attribute in AudienceStream? What are you missing out on by not acting on this data? How does this insight translate into revenue and sales? What can Attributes tell us about our core customers? And how do you bring Attribute value to life and drive more sales using this data? These questions are critical to ask yourself as you become familiar with AudienceStream, and the following provides answers to all the above.
 
With an abundance of customer level data available to the average Facebook advertiser, it can be hard to determine what data adds value to your marketing efforts. Tying your highly coveted CDP audience data into your Facebook advertising efforts brings to life critical customer level insights that all marketers strive to understand. Website visitor behavior and insights only become valuable when you can act on them in real time. What is the value your business could be extracting from marrying your CDP data to your Facebook advertising efforts? What does it take to allow this data to pass freely between your CDP and your Facebook Ads account? How can you be a step ahead of other advertisers and maximize your CDP value? Keep reading to find out how Tealium’s Facebook Connector presents answers to these questions.
 
Retargeting customers has always been an essential piece of almost any paid media strategy. It’s the furthest down the funnel we could possibly get, but what has changed? Keeping our customers satisfied and happy with our brand should be our focus when implementing a retargeting strategy. The biggest mistake you could make is bucketing your customers into generalized segments and inundating them with non-relevant ad content, putting a sour taste in their mouth towards your brand. Luckily, we have options and technology available to avoid this problem.