The Tealium tech stack includes three major components: Tealium iQ, AudienceStream, and EventStream. One of the newer products from Tealium, EventStream, handles the entire data supply chain—including setting up and installing data sources where activity is tracked, identifying and validating incoming data to the Customer Data Hub, enhancing data with enrichments, and taking real-time action with event feeds and connectors. Essentially, it allows for seamless connection to mobile devices, apps, and connected devices.

In this article, I’ll explain how EventStream differs from other components of Tealium, highlight some… Read More

Internet Explorer (IE) was launched in 1995 by Microsoft, but was not included with Windows until its third version. When this occurred, IE became the standard browser for most PC users. This event started the “browser war,” the debate surrounding which browser offers the best experience for users, based on speed, visual enhancement, and more. This gave way to the reputation IE is known for nowadays, as one of the most difficult browsers to work with in the IT world.

Internet Explorer has 11 major versions, all which… Read More

In a world where brands and businesses strive to stand out and be different, we can’t help but notice that most fall into the same mold when it comes to social media. It starts with snapping a pretty picture, editing the image until it has no imperfections, slapping a filter on it to make it just right, then sharing it on social with a fun, well thought-out caption.

However, over the past few years, this idea of social media has transitioned from sharing your highlight reel as a perfect business or brand, to being relatable with your fans. And there… Read More

Yes, it’s another article about coping with COVID-19. We have all learned a few things about ourselves in the last several months, so I thought I’d share some insights that might make working from home, work a little easier.

While we may have gotten used to working from home (WFH), have any of us really mastered it? The challenges are well documented. According to Vault, a career advice firm, the top six challenges of working from home are as follows:… Read More

The COVID-19 pandemic is something no marketer planned for or expected. But as 2020 comes to an end and a vaccine is around the corner, we can start to plan for marketing in a post-COVID world. But what does this look like?

I think we can all agree that things will not just go back to how they were before—in fact, things may never be the same. So, as a marketer or business owner, how can we prepare for this new normal? Below I’ll discuss ways to connect with consumers and ensure you are meeting their evolving needs in this… Read More

Creating custom buttons within the TinyMCE text editor is a small “nice-to-have” feature when structuring the admin of a website. It provides the team and clients with the ability to add custom elements to their content.

In this article, I’ll run through how to add your own, along with some examples. In my example code, I work on three custom buttons:

Please note: WordPress uses v4 of TinyMCE and this guide only works with websites before the Gutenberg update of WordPress 5.0+ or websites using the Read More

The best e-commerce brands leverage customer intelligence as the foundation of effective customer experiences. Customer lifetime value is one of the most important data points that can be used to tailor experience. Flexible management of customer data through Tealium’s Customer Data Hub makes it possible to build this customer intelligence foundation to directly power customer experience through display ads, email, personalization and more.

I was recently tasked with calculating the lifetime category purchase totals of a user on an eCommerce site using Tealium, a Customer Data Platform (CDP). In this article, we will explore how I was able to achieve… Read More

The reality that many marketers are facing today are the limitations that popular marketing automations platforms have due to a variety of reasons. First, automation tools are only as good as the channels they manage. There are many interactions points a customer can have that an automation tool has no purview of, thus not allowing the tool to react in a way that creates a customized experience. Second, automation tools do not always have the ability to react on real-time data. For most marketing strategies, there comes a time when the speed and volume of data inputs outpaces the marketing… Read More