Movement in design can greatly improve the user's overall experience, when the design of the animation/movement is done well and for the right reasons. Remember to think about who your users are, what they would be drawn to, and whether or not the animation fits into the overall strategy of your website and/or mobile application. In the end, with the right UX tools, design elements, and technology on your side, you'll be one step closer to creating powerful and purposeful movement in your designs.

It’s no secret that people in today’s society are beginning to speak up and get loud about issues that are important to them more frequently. Thanks to technology and platforms like Twitter, Facebook, Instagram, etc., it’s much easier for the everyday citizen to “protest” without having to…well, protest.

Nowadays, people can speak out—and be heard—almost immediately after observing something going on in the news that they care about by just quickly typing a few words and clicking send.

With activism rising in modern culture and becoming a big player in every side of politics, brands have taken notice…

User experience. It’s the key to making a successful and easy-to-use website. Without a proper UX in place, your website, while it may look really, really cool (which is super fun when showing it off to friends and family!) is probably a pain in the butt to navigate and actually use. This is where we—UX strategists—come into play. We do the hard work early on to make sure that by the time the website goes into design and development, all of those aspects (think: things like the information architecture, user journey(s), and interactive functionality) have already been thought through and solved.

If you’ve read my last article about guest blogging, you already know the basics of guest blogging and the ever-important what-not-to-do’s. Once you’ve established a firm foundation in the art of guest blogging, you can proceed on to learning the keys for long-term success.

Don’t be fooled by anyone who says guest blogging is an easy task. It’s often not the right inbound marketing tactic for everyone. However, if you lay a solid foundation and devote the necessary time and effort into it, you will start to see success.

Determine Your Goal

Once you’ve scouted out some blogs…


As an Account Manager, we are often the ones providing the most feedback to our teams since we are the gatekeepers for everything that comes out of the agency, into our clients’ hands, and out into the world. Navigating feedback is not always easy, it takes practice and patience.

It’s important to know that the way you communicate is everything when it comes to feedback. Even though something may sound understandable and reasonable in your head, it may not always come across that way to the other party.

Here at Zion & Zion, we are a flat organization…


Relying solely on wireframes and design elements to create a great user experience (UX) simply won’t cut it—but why not? Because an easy to use and visually appealing website falls short if the content isn’t there to back it up.

To create the best experience possible, you need to give users what they want: information.

Users arrived on your site because they’re in need of information; whether it’s to find customer reviews, product pricing, contact information, or store details—it’s all information, and it’s all content. The aesthetics may have caught their attention initially, but if the information your users…


This past November, I attended the Adobe Max conference in Los Angeles, California. Every year Adobe hosts the Adobe Max conference where creatives can meet up to enhance their skills, learn from design superstars and explore the new multimedia and creativity products that Adobe has to offer.

Adobe Max was a three-day conference jam-packed with information and events. I also was able to attend a pre-conference all-day workshop that focused on shooting and editing social media videos completely on a mobile device. During the three days, I attended…


This year, two of Zion & Zion’s web developers, Omar Hernandez and Wes Couch, were sent to the Smashing Conference that took place in New York City. We attended their two-day conference along with the optional day-long workshop. Here are some of the things we learned during the conference.

Developer vs Designer: The Hot Potato Process

In this presentation, we got an interesting idea of how a team can work together while developing a website in a quick way, even before wireframes are developed. The process is simple: the developer and the designer have a quick talk about what the…