Scaling from desktop to mobile presents unique challenges. Much of this difficulty lies in the fact that we need to provide a consistent experience, no matter the device. Constraints like device width and varying input types contribute to this challenge. Even with these responsive hurdles, it is possible to provide a seamless experience across devices. So, here we will outline responsive solutions for common web components. At this point you may be asking yourself why we are considering scaling from desktop to mobile? Why are we not following the mobile first mentality that is so commonplace today? While our team does encourage and practice mobile first, the reality is that we are receiving wireframes and design mockups for desktop*. We have to use our best judgment for how these common web components, like carousels and maps, scale and function.

Conducting a user test may seem simple at first—you ask a few questions and observe the participant, right? Not quite. As user experience strategists and designers, understanding our users is one of, if not the, most important pieces in the user experience (UX) puzzle. It can also be one of the most challenging. Everyone is different. People think differently. People act differently. And most importantly in UX, people use websites (apps, software, etc.) differently. That’s why user testing is so crucial. It allows us to observe users as they interact with our (or our client’s) website. The benefits of user testing are incomparable to the benefits of other forms of research, and when paired together with those other forms of research, can result in truly powerful insights.

If you’ve ever read an article on content marketing or held a discussion about the web, it’s likely that you’ve heard the terms “copy” and “content” thrown around interchangeably. And while you think there may be a difference between the two, it’s even more likely you’re unsure as to what that difference actually is. If at any time you’re seeking a fresh reminder of the difference between content and copy, feel free to refer back to this article.

For the past three years, I’ve made my way to Las Vegas for the National Association of Broadcasters (NAB) show. The NAB show is a giant trade show and conference that aims to address and educate the varying aspects of the video, film, and digital industries. The show had approximately 1,800 exhibit booths and roughly 100,000 people in attendance. Every year, the attendees and speakers come together to observe and discuss all things involving motion pictures and emerging technologies.

In today’s world, it seems as though we are always in crisis mode. From attacks on our national security and peaceful protests, to E. coli outbreaks and T. Swift and Kimye drama, it is important for brands to manage all messages that are delivered during a crisis situation. Crisis comes in all shapes and sizes. No matter how small something may seem at first, there’s always the chance that it may affect a brand’s reputation and therefore should be handled as a crisis.

While a company measuring its Net Promoter Score (NPS) is certainly better than having no customer metrics, the Strategy & Analytics team here at Zion & Zion has identified multiples issues with the NPS, ranging from statistical to practical, that have not been identified elsewhere. Our hope is that this article will further enlighten and assist those currently using the NPS or contemplating the use of NPS. Of particular interest in this article is the fact that we highlight errors in the statistical claims of the NPS’ relationship to growth.

Maybe you’ve heard the expression “SEO is dead.” There’s actually some truth to that. The rules have changed. Modern search engine optimization has radically evolved, resembling something closer to content marketing — a marketing discipline far less susceptible to manipulation. It’s time to do smarter search engine optimization. It’s time to start talking about SEO the same way we talk about content marketing.

While some view internships as a necessary evil, they are one of the most incredible opportunities you’ll ever get in your career. So getting as much out of an internship as you can is key. Odds are you have to do one for college credit in order to graduate, or maybe you simply know it’s the best way to get your foot in the door. As a student, or someone new to the industry, you have the chance to impress a potential employer through great research, solid interviewing skills, effective networking, and positive relationships.

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