Associate Director, Digital Strategy

LOCATION: U.S. Remote

THE NUTS AND BOLTS OF THE JOB:

We’re looking for an exceptional individual. Here’s our wish list. It’s ambitious, so we ask that you are as well.

The Associate Director, Digital Strategy must have demonstrated expertise across digital channels, extensive digital media planning and buying experience, and the ability to  develop the strategy around how digital media fits into a client’s overall marketing/media plan. The position is responsible for overseeing all aspects of a client’s digital media strategy, from media plan development, to execution and reporting. The position is client-facing, and the candidate will be responsible for presenting digital strategy, digital media reporting, and may at times act as the client POC for all digital media related efforts. The ideal candidate will have well-established subject matter expertise around digital media channels, including but not limited to: Paid Social, Google Ads, and Programmatic, with an established POV on how these channels are affected by 3rd party cookie deprecation and iOS 14.5 updates. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly-organized, analytical, exhibits strong leadership qualities, and possesses effective communication skills.

Responsibilities:

• Act as both an internal and client-facing subject matter expert for digital media strategy
• Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
• Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
• Know when and why to use different digital media channels (based on client business objectives and KPIs)
• Utilize a data-driven approach to budget allocation decision making
• Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
• Put together clear and concise presentations
• Analyze the meaning behind data and communicate key findings and highlights to clients
• Pull media pacing reports and analyze against KPIs
• Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)
• Collaborate and innovate with agency departments and cross functional teams

Tools/Platform Experience Requirements:

• Google Campaign Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Customer Data Platforms (Not required but a plus)
• Advantage (ideal)
• Facebook Business Manager
• LinkedIn Ads
• Basis (or similar DSP experience)
• Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)

Skills/Experience:

• 5+ years of experience at a media planning & buying agency experience a must
• Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
• Meticulous and detail-oriented
• Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
• Basic knowledge of traditional media; be able to speak strategically about how digital and traditional media work together
• Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
• Excellent communication skills, both written and verbal
• Experience presenting to client executives and upper management
• Must be a proactive team player willing to roll your sleeves up and help the team as needed
• Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
• Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
• Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
• Experience with new-business pitches is a plus
• Experience or knowledge in Customer Data Platforms is a huge plus
• Excellent interpersonal skills needed to work in a cross functional company environment

The successful applicant must be a true team player and must be absolutely committed to doing whatever it takes to move themselves, Zion & Zion, and our clients forward.

NO PHONE CALLS OR DROP-INS PLEASE.