Director of Analytics


LOCATION: We are based–as is this position–in Tempe, AZ—an upbeat college town in the Greater Phoenix Metro area.

WE ARE: A full-service marketing, PR, social media, advertising and interactive agency. We have a team of approximately 30 people and a culture driven by innovation, fun and a wealth of both young and experienced talent.

OUR LEADERSHIP: Our firm was founded by Aric Zion (pronounced Eric), who holds a Master’s in Computer Engineering and has both MBA and PhD level training in marketing, and DuGué Zion (pronounced Doo-gay), who holds an MBA.  The combination of their Fortune 100 business and technical experience, as well as international assignments in Japan and Europe, has given them a tremendous amount of valuable knowledge as well as a depth and breadth of experience that has enabled our firm to achieve things that other firms only dream of with respect to true integration across PR, social media, interactive and traditional campaigns.

OUR CULTURE: We have a flat management structure and a “no-walls” office layout that facilitates collaboration and open communication across departments.  We also have an office dog, so if you don’t like dogs, that’s a deal breaker.  You should also be fond of impromptu movie outings, happy hours, company lake days on the company boat and jet skis. If you’re not, then our medical coverage will allow you to have your head examined.

OUR CREDENTIALS: We are currently ranked as the #1 Ad Agency, #1 PR firm, #1 Social Media firm, #1 Online Marketing firm and #1 Graphic Design firm in Arizona. We also hold positions in the top interactive firms and top web development firms lists in the Phoenix Business Journal’s Book of Lists.  Very important to us is our ranking as the #2 Best Place to Work in the Greater Phoenix area (companies <50 people). This ranking stems from our amazing culture and workplace, outings on the company boat and jetskis, and our many many employee events from resort weekends away to our annual CrabFest where we fly in fresh stone crabs from Miami Beach.

THE NUTS AND BOLTS OF THE JOB:  We’re looking for an exceptional individual.  If it’s you, you’ll be part of the cornerstone of our firm’s interactive marketing, analysis and development efforts.  Here’s our wish list—it’s ambitious, so we ask that you are as well.

This position goes way beyond simply staring at Google Analytics or another basic web stats package and saying “the most visitors hit this page” or “our time on site is improving.” In fact it even goes beyond developing insights such as “I’m seeing that mobile visitors from California have a different path through the site and convert differently than non-mobile visitors from New York.” What this position about is about begin absolutely fantastic at “interpreting” web analytics data AND at driving site changes based on the interpretation. In short, you have to be a “marketer” as well as an “analyst.”

In this position, you’ll work closely with online marketers, web designers and content strategists to “drive” the evolution of clients’ sites. You’ll also be working with extensively Omniture’s Test & Target and Site Catalyst products. Specifically, the requirements for this position are:

  • Omniture Test & Target (4 Years or more experience is a MUST)
  • Omniture Site Catalyst (4 Years or more experience is a MUST)
  • Other A/B and Multivariate testing experience is a plus
  • Be highly proficient in manipulating data via spreadsheets, pivot tables and databases
  • Have a track record of conceiving of innovative ways to segment data in order to generate insightful revisions to online marketing campaigns
  • Possess the marketing savvy and experience to propose and drive landing page and site structure changes so as to increase client ROI

This person is tasked with being the agency expert on all things related to site testing, segmentation and analytics.