Senior Marketing Automation Strategist
LOCATION: We are based, as is this position, in Tempe, AZ-an upbeat college town in the Greater Phoenix Metro area.
THE NUTS AND BOLTS OF THE JOB: We’re looking for an exceptional individual. If it’s you, you’ll be an integral part of our firm’s Strategy, Content Marketing, and Interactive teams. Here’s our wish list—it’s ambitious, so we ask that you are as well:
As a Senior Marketing Automation & Email Marketing Manager with Zion & Zion, you’ll work with other departments to devise a wide variety of client campaigns and the automation workflows associated with those campaigns.
This position is responsible for strategy, implementation, analysis, and reporting for all of our agency’s marketing automation efforts. This includes collaborating on content development needs with internal teams. Collaboration with our in-house web dev, UX, content marketing, strategy, digital media, and account management teams will be key, and the candidate should be 100% comfortable being a “driving force” in the agency.
Specifically, the ideal candidate will have the following:
- Marketo expertise required
- 3+ years’ experience managing marketing automation programs
- Experience in developing, managing and optimizing lead nurture programs, lead scoring methodologies, multi-channel customer journeys, AB testing protocols, landing pages, and emails
- Strong understanding of email best practice including CAN-SPAM, CASL and GDPR
- Sales process and sales & marketing alignment knowledge and experience working with CRM tools, specifically Salesforce
- Ability to take the lead in optimizing campaign quality and suggesting technical enhancements to improve performance
- Advanced knowledge of Google Analytics, GTM, HTML, CSS and JavaScript to support online marketing initiatives
- Technical knowledge sufficient enough to allow interaction with our in-house web devs
- Experience with multiple industries
- Agility to quickly adjust priorities and shift direction
- Strong knowledge of business KPIs
- Agency experience a plus
- A 4 year business degree is a plus, but other degrees will still be considered
The successful applicant must be a true team player. People primarily looking to “climb the career ladder” will not fit in well here. We’re much more about horizontal growth first, and vertical growth second. See this article on our blog to get a deeper understanding of what we’re looking for and what our culture is about.
Exceptional oral and written communications skills and ability to present to clients are a must.
Yep, we want it all. We hope you do too. Are you the guy or gal for the job?
NO PHONE CALLS PLEASE.
WE ARE: A full-service advertising, interactive, marketing, PR, and social media agency. We have a team of over 40 people and a culture driven by innovation, fun and a wealth of energetic and experienced talent.
OUR CULTURE: We have a flat organization (i.e. no managers, no hierarchy, no silos) and a “no-walls” office layout that facilitates collaboration and open communication across departments. We also have an office dog, so if you don’t like dogs, that’s a deal breaker.
You should also be fond of movie days, happy hours, pool parties and BBQs at the Zions’ home, impromptu gatherings of team members, and enjoying a brew from one of the two full-size office kegs.
We also offer free snacks and drinks; film screenings at the office in our surround-sound Café with 18-foot movie screen; a 14-foot-long shuffle board table; a full-size pool table; dart board; full-size video arcade game with 135 games; and an amazing office from an architectural, interior design, and functional perspective that the Business Journal called out as The Coolest Office Building in Arizona.
The crowning jewel of every year here at Zion & Zion is a truly epic, weekend-long, agency holiday party at a local upscale resort that includes: two hotel nights for agency team members and their significant others, a Friday evening get together, a Saturday spa day and lunch, a Saturday evening cocktail reception, a Saturday night multi-course dinner at an upscale restaurant, a Sunday morning Mimosa and Bloody Mary get together, and a Sunday late morning buffet brunch.
OUR BENEFITS: Our benefits include health insurance, dental, vision, and a 401(k), as well as the most comprehensive professional development and conference attendance program of any agency in the state.
OUR CREDENTIALS: Each year we are among the top Ad Agencies in Arizona, and for several years have been ranked the #1 PR firm. We also hold positions in the top interactive firms and top web development firms lists in the Phoenix Business Journal’s Book of Lists. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
