Senior Marketing Automation Strategist
LOCATION: U.S. REMOTE
THE NUTS AND BOLTS OF THE JOB: This role will be responsible for supporting the execution and optimization of email programs across the full customer lifecycle including acquisition, onboarding, activation, growth, retention, and reactivation. In this role, you will collaborate with the Marketing Automation team and Account Managers, as well as cross-functionally with Strategy, CX/UX, Creative, Social, Digital Media, and CDP team members on a day-to-day basis, to provide a world-class customer experience to our clients and their audiences.
Responsibilities:
- Develop Marketing Automation strategies for key agency clients
- Integrate Marketing Automation platforms into other marketing technologies including: Customer Data Platform (CDP), Customer Relationship Management (CRM), SMS, Reporting Visualization tools
- Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
- Build, test, and approve email campaigns using WYSIWYG templated email editors
- Assist Marketing Automation strategist and Account Manager with related on-going tasks
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Troubleshoot and provide solutions to technical errors and technology misconfiguration
- Research, test and apply best practices to improve marketing automation performance
- Author early-stage use-case requirements
Skills and Experience:
- Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
- Extensive experience in the use of marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
- Salesforce experience (2 years required; 5 years preferred)
- Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
- Knowledge of database management concepts
- Proficiency in HTML
- Proficiency in SQL preferred
- Highly organized and self-motivated with a sense of urgency
- Strong independent project management skills
- Experience working across multiple industries
NO PHONE CALLS OR DROP-INS PLEASE.
WE ARE: A full-service marketing, advertising, and technology agency, combining deep expertise in strategy, creative, media, data, analytics, and interactive solutions. We’re driven by innovation, collaboration, and a team of smart, curious, and passionate people who thrive on solving complex challenges for our clients.
OUR CULTURE: We believe the best ideas come from cross-vertical collaboration. Creative, strategy, media, data, and tech teams work side by side to solve problems in smarter, more innovative ways. Our three centers of excellence- Digital Agency, B2B, and MarTech – serve as the foundation for how we deliver impact, and every project benefits from expertise across multiple disciplines.
As a remote-first organization, we provide our people with the tools and flexibility to do their best work from wherever they are, while still fostering strong connections across teams. Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We encourage open communication and easy access to senior leaders for mentorship, thought leadership, and career development. We invest in knowledge-sharing, professional development, and innovation because we believe that when our people grow, so does our impact.
We pride ourselves on agility, taking on challenges that other agencies either can’t tackle or can’t move quickly enough on. Our team members are also encouraged to be “T-shaped,” developing deep expertise in their own discipline while building awareness and collaboration across other areas of the agency.
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
