Senior Paid Media Manager (B2B)

LOCATION: U.S. Remote

OVERVIEW: We are a premier agency at the forefront of Customer Experience (CX) strategy and technology, specializing in areas such as Digital Experience Intelligence, analytics, customer data platforms, account-based marketing/experience (ABM/ABX), and experience optimization. Our mission is to empower businesses through cutting-edge marketing, media and marketing technology solutions that significantly enhance customer engagement, growth, and insights.

This B2B senior digital media position is a hands-on, critical role, responsible for an incredibly high degree of critical thinking applied to planning, buying, and optimizing digital media for our B2B clients.

SKILLS:

• Mastered understanding of ABM as a B2B go-to-market strategy
• 5+ years of experience managing paid media for B2B clients with a track record of meeting and exceeding client KPIs, including:
  • Google Ads (must have)
  • Programmatic DSPs (highly desirable)
  • LinkedIn Ads (highly desirable)
• Must have experience working within 6Sense or Demandbase

QUALIFICATIONS:

• Work within channel-specific campaign management tools such as Google Ads, DV360 / The Trade Desk, and LinkedIn Ads
• Collaborate with clients and internal teams to deliver comprehensive paid media strategies across paid search, programmatic, and social
• Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly
• Meet internal and client deadlines
• Design and conduct A/B tests and experiments in paid media platforms
• Drive and achieve client KPIs
• Analyze campaign data to derive actionable insights, turning numbers into narratives that inform strategy and improve outcomes
• Take charge of campaign management from inception to optimization: Build, run, and refine campaigns ensuring we meet and exceed KPIs
• Proactively identify challenges or underperformance in campaigns and produce insightful recommendations to improve campaign outcomes
• Act as a senior point of contact both internally and externally for digital media campaign related inquiries
• Setup campaigns for appropriate conversion tracking in paid platforms, analytics tools, and CRMs
• Utilize advanced audience targeting capabilities and segmentation methodologies to reach and engage specific buyer personas and decision makers within target accounts

OTHER EXPERIENCE:

• Educational Background: Bachelor’s degree in Business, Communications, Marketing, Advertising, Finance, or a related field
• Key Skills: Exceptional communication skills, detail-oriented, excellent attention to detail, proficient at managing multiple projects, highly organized, analytical, strong leadership qualities, and effective in a cross-functional team environment
• Personal Qualities: Proactive team player, capable of independent problem-solving, rapid troubleshooting, and managing tasks in a fast-paced, technology-oriented environment. You enjoy process-oriented work and have been known to catch details others might miss. Commitment to excellence and readiness to advance both personal and team objectives.

SALARY RANGE: $85000 - $165000

The salary range for this position reflects the fact that we are open to a very broad range of experience and that we may hire below or above the position title shown in this post depending upon the characteristics and capabilities of the job candidate.