Sr Digital Media Specialist
LOCATION: U.S. Remote
THE NUTS AND BOLTS OF THE JOB: We are looking for a passionate, motivated, high-performing team member to join our agency.
The Sr Digital Media Specialist must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The role requires hands-on experience and expertise across the following platforms: Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
This role requires in-depth paid search campaign experience, across both Google and Bing Ads with a proven track record of meeting and exceeding clients’ paid search KPIs.
This role also requires expert-level knowledge of paid social platforms (how they are used to meet business objectives measured through various KPIs).
This position is responsible for digital media campaign implementation, from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embracing a world where the use of third-party cookies will soon no longer be an option.
- Managing multi-media campaigns across channels for clients with varying KPIs, including but not limited to: paid social, paid search, and display
- Hands-on optimization of digital campaigns and occasional work with media partners and ad tech partners to improve campaign performance
- Creative asset trafficking via Google Campaign Manager
- Seeking out new digital media and ad technology – seek out the latest offerings in the market
- Pull media pacing reports and analyze against KPIs
- Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
- Provide digital media recommendations with supporting rationale and POVs
- Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
- Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
- Speak eloquently to the relationship of data, media strategy and CDPs
- Maintain deep, ongoing understanding of implications of the use of third-party cookies being diminished and what the suite of options are to deal with that fact, including various vendors approaches to the situation and the role of CDPs
- Use available research to inform strategy and media tactic decisions
- Maintain and oversee digital media budgets and ensure proper and timely invoice reconciliation occurs
- Actualize media flowcharts
- Extensive paid search experience across different verticals, expertise not only in Google Ads but also Bing Ads is required
- Extensive experience managing paid social campaigns across platforms such as Facebook Ads and LinkedIn Ads (TikTok, Snapchat, and Twitter Ads is a plus)
- Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.), making recommendations, optimizations, pacing management and reporting is a plus but not required
- Excellent communication skills, both written and verbal
- Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
- Using website analytics tools such as Google Analytics or Adobe Analytics
- Strategy and set up of pixel implementation and conversion tracking across tag management solutions and media platforms
- Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
- Meticulous and detail-oriented
- Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
- 2+ years of experience at a media planning & buying agency
- Proactive team player willing to roll your sleeves up and help the team as needed
- Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
- Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
- Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their workload
- Excellent interpersonal skills needed to work in a cross functional company environment
- PLUSES: CDP experience, analytics experience, understanding of media tactic alignment to points in customer journeys
NO PHONE CALLS OR DROP-INS PLEASE.
WE ARE: A full-service marketing technology, advertising, interactive, public relations, and social media agency. We have a culture driven by innovation, fun, and a wealth of energetic and experienced talent.
OUR CULTURE: We have a relatively flat organization and extremely limited hierarchy that facilitates collaboration and open communication both within and across departments, and to senior leaders.
We bring together all of our team members three to four times per year for a week of in-person collaboration and professional development.
Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We are as much about learning and thought leadership as we are about profitability. We believe that the smarter we are, and the more collaborative we are, and the more we embrace innovation and pushing the boundaries of what’s possible, the better both our people and our organization will perform.
Our senior leaders are always accessible to absolutely anyone in the organization for a quick Zoom chat on thought leadership, innovation, or career-development advice. Whatever our people need, we’re there for them.
We pride ourselves on our agility and doing what other agencies either cannot do, or cannot do fast enough.
We also pride ourselves on what we call being T-shaped. i.e. we encourage people to learn and grow by understanding agency functions across our organization. T-shaped people can be contrasted with I-shaped people–The “T” is the idea that you have horizontal connections to what is beside you, as opposed to the “I” representing being siloed and vertical.
The crowning jewel of every year here at Zion & Zion is a truly epic, weekend-long, agency holiday party at a local upscale resort that includes: two hotel nights for agency team members and their significant others, a Friday evening get together, a Saturday spa day, and lunch, a Saturday evening cocktail reception, a Saturday night multi-course dinner at an upscale restaurant, a Sunday-morning Mimosa-and-Bloody-Mary get together, and a Sunday late morning buffet brunch.
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
- Annual Bonus
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.