VP Partnerships,
MarTech & AdTech
LOCATION: U.S. Remote
THE NUTS AND BOLTS OF THE JOB: We are a premier agency at the forefront of Customer Experience (CX) strategy and technology, specializing in areas such as Digital Experience Intelligence, analytics, customer data platforms, account-based marketing/experience (ABM/ABX), and A/B testing platforms. Our mission is to empower businesses through cutting-edge technology solutions that significantly enhance customer engagement and insights.
POSITION SUMMARY:
The Vice President of Partnerships, MarTech & AdTech is a critical role, responsible for strategically developing and managing our agency’s partnerships with various marketing and advertising technology platform vendors. This position requires a unique blend of skills in relationship building, deep understanding of MarTech and AdTech, strategic content development, and resource management.
KEY RESPONSIBILITIES:
Strategic Partnership Development
- Build and maintain strong, productive relationships with sales and customer success teams of various MarTech and AdTech platform partners.
- Strategically identify and nurture partnerships that offer mutual growth opportunities.
Expertise in Marketing Technology
- Display a deep understanding of the MarTech and AdTech landscape, rapidly assimilating new platform value propositions and details.
- Serve as an internal and external expert on various MarTech and AdTech solution offerings.
Partnership-Related Content Strategy Direction
- Lead the development of targeted content strategies that align with partnership goals.
- Direct subject matter experts in creating compelling and relevant content.
Resource Allocation and Forecasting
- Prioritize partnership opportunities based on potential returns and necessary investments in personnel and finances.
- Responsible for forecasting all resource investments and expected returns from each partnership, ensuring optimal allocation of agency resources.
QUALIFICATIONS:
- Proven experience in partnership development within the MarTech and AdTech industry.
- Comprehensive understanding of current trends and dynamics in the MarTech and AdTech sectors.
- Strong capability in building and sustaining relationships with key stakeholders and business partners.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with a talent for resource management and forecasting.
- Bachelor’s degree in Business, Marketing, or related field; advanced degree preferred.
WE ARE: A full-service marketing technology, data strategy, analytics, advertising, interactive, public relations, and social media agency. We have a culture driven by innovation, fun, and a wealth of energetic and experienced talent.
OUR CULTURE: We have a relatively flat organization and extremely limited hierarchy that facilitates collaboration and open communication both within and across departments, and to senior leaders.
We bring together all of our team members three to four times per year for a week of in-person collaboration and professional development.
Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We are as much about learning and thought leadership as we are about profitability. We believe that the smarter we are, and the more collaborative we are, and the more we embrace innovation and pushing the boundaries of what’s possible, the better both our people and our organization will perform.
Our senior leaders are always accessible to absolutely anyone in the organization for a quick Zoom chat on thought leadership, innovation, or career-development advice. Whatever our people need, we’re there for them.
We pride ourselves on our agility and doing what other agencies either cannot do, or cannot do fast enough.
We also pride ourselves on what we call being T-shaped. i.e. we encourage people to learn and grow by understanding agency functions across our organization. T-shaped people can be contrasted with I-shaped people–The “T” is the idea that you have horizontal connections to what is beside you, as opposed to the “I” representing being siloed and vertical.
The crowning jewel of every year here at Zion & Zion is a truly epic, multi-day, agency holiday event at a resort (in 2022, the event was held at Disney World in Florida).
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
