What We Provided
  • Branding
  • Creative
  • Media
  • Email Marketing
  • Web Development
  • Online Marketing
  • Public Relations
  • Advertising
  • Social Media
  • Strategy
  • Content Strategy
  • SEO

Barro’s Pizza

The Client

Barro’s is Arizona’s largest combined dine-in/takeout/delivery pizza restaurant, with 38 locations.

The Challenge

How can Barro’s continue to grow aggressively while maintaining a family feel?

The Result

Zion & Zion re-developed the Barro’s brand to ensure that it incorporated elements of family tradition while simultaneously leveraging Barro’s geographic scale. To support the new positioning, Zion & Zion introduced a high touch, high energy social media effort to Barro’s, accompanied by a non-templated email campaign initiative and public relations/events strategy. Avoiding template-driven creative and utilizing a hands on approach to social media and public relations, administered by Zion & Zion team members, supports the personal nature of the Barro’s family brand. Zion & Zion also administers other supporting Barro’s marketing initiatives such as paid search and display banner campaigns, all driving traffic to the new, responsive Barro’s website that we developed.

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