TEMPE, Ariz. – June 21, 2011 – Fueled by a desire to extend its growing lead over competitors in the residential and commercial roofing markets in the Southwestern U.S., family-owned and operated Distinctive Roofing has engaged Phoenix-based advertising and public relations agency Zion & Zion to provide a full suite of services starting with overhauling the company’s brand and collaterals on through developing a new company web presence and ongoing media strategy. Zion & Zion will also be providing PR and social media services for Distinctive Roofing.

Distinctive Roofing President Dan Grifford stated, “Our selection of Zion & Zion was based not only upon the agency’s expertise, attention to detail and culture, but on the fact that we’ve never met agency people as well trained in the business side of things. They’re as much MBAs as they are creatives.”

Zion & Zion CEO Aric Zion (@ariczion) stated, “It’s exciting for us to continue to grow our business by partnering with clients that are so good at what they do. Now it’s up to us to make sure that the quality and differentiation, that Distinctive Roofing indeed has, is brought to the surface in the rebranding and subsequent new website, creative, media executions, and PR/social media campaigns that we develop and conduct on their behalf.”

About Distinctive Roofing
Distinctive Roofing is a roofing and general contracting company based out of Phoenix, Ariz., with operations throughout the Southwest. The company is family owned and operated and has achieved its excellent reputation through quality, fairness and superior customer service, as well as its commitment to green building.