AV Homes Selects Zion & Zion as National Agency of Record
TEMPE, Ariz. – October 21, 2013 – Zion & Zion (@ZIONandZION), one of Phoenix’s highest ranked public relations, social media, online marketing and advertising agencies, has officially been named the national agency of record for AV Homes, Inc. (Nasdaq: AVHI). AV Homes, a national homebuilder based in Scottsdale, Ariz., with developments in multiple states, signed a 30 month agency of record agreement with Zion & Zion.
AV Homes is currently engaged in homebuilding, land development and other real estate operations in Florida, Arizona and the Carolinas. However, following a recent $135 million equity investment by global private investment firm TPG, AV Homes intends to expand its presence with additional raw land and finished home site acquisitions.
To facilitate the marketing, advertising, branding and PR/social media components of this effort, AV Homes conducted a review of agencies, but ultimately selected Zion & Zion for its intense focus on business results and digital strategy.
“Zion & Zion’s industry experience with successful developers like DMB Associates combined with their results driven approach and business acumen impressed us,” said Roger A. Cregg, president and CEO of AV Homes. “As we continue moving forward with our strategic plan, we require not only traditional media and creative, but also a solid digital strategy. We know this will be crucial to our business goals and we feel Zion & Zion is the perfect partner to help us achieve those goals.”
Zion & Zion will be responsible for public relations, social media, web development, brand strategy, advertising, messaging and both traditional and digital marketing for AV Homes.
“We are proud that AV Homes has selected us as their agency of record,” stated Aric Zion (@AricZion), CEO of Zion & Zion. “Our fundamental philosophy, ‘where business meets creative,’ continues to be what attracts clients to us; and our investments in digital technology and ongoing Zion & Zion team member training continue to deliver returns for both us and our clients. We look forward to leveraging our agency’s strengths to help facilitate the growth and success of AV Homes.”
About AV Homes
AV Homes, Inc. was formed in 1970. It is best known for the development of Poinciana, an award-winning 47,000-acre master-planned community near Orlando, Florida. Today, the company is engaged in homebuilding, land development and other real estate operations in Florida and Arizona with its new Carolinas division already in development of its first community. Its principal operations are currently located at Solivita near Orlando, and CantaMia near Phoenix. AV Homes currently builds homes for people of all ages including active adult communities intended for those 55 years and older in both the Central Florida and Phoenix metro homebuilding markets. www.avhomesinc.com