Casino Del Sol Resort Names Zion & Zion as Agency of Record
TEMPE, Ariz. (Nov. 12, 2015) – Zion & Zion, one of the Southwest’s top full-service advertising agencies, kicked off the fourth quarter being named agency of record (AOR) for Casino Del Sol Resort in Tucson, Ariz. Zion & Zion will work in conjunction with the resort’s in-house team on strategic marketing initiatives.
“We are looking forward to building a solid partnership with Zion & Zion,” said Steve Neely, chief marketing officer for Casino Del Sol Resort. “Their creative approach to analytics and marketing strategy solidified our decision in selecting them. We believe they are the ideal marketing firm to help us raise the bar in communicating with our customers.”
As Casino Del Sol Resort’s AOR, Zion & Zion will work with the casino on digital media planning and buying, message development, interactive development, email marketing and data analysis, public relations, and social media strategy and implementation.
“The addition of Casino Del Sol Resort to our client roster gives Zion & Zion an opportunity to do what we do best, which is to develop and implement a strategy-driven and data-driven approach to marketing in order to drive superior results,” said Zion & Zion CEO Aric Zion. “We are confident we will help Casino Del Sol Resort further stand out from its competition.”
An enterprise of Tucson’s Pascua Yaqui Tribe, Casino Del Sol Resort is Arizona’s only Forbes Four Star Resort and AAA Four Diamond casino resort. The 265-room hotel and entertainment destination also offers guests the AVA Amphitheater, a 5,000-seat open-air concert venue recently named Casino Arena/Amphitheater of the Year by Casino Entertainment Awards; a 50,000 square foot conference center; Sewailo Golf Club, a par-72 championship course designed by Notah Begay III; PY Steakhouse, winner of the Wine Spectator Award of Excellence four years running; Hiapsi Spa; six additional full-service restaurants; Prema Lounge; and two Starbucks locations.