Contractor Management Services Selects Zion & Zion as Agency of Record to Speed North American Expansion
TEMPE, Ariz. – October 25, 2011 – Already the dominant national player in Independent Contractor Management (ICM) services and software, Contractor Management Services (CMS) has now engaged top Phoenix marketing, advertising and public relations firm Zion & Zion to help CMS grow even faster.
CMS CEO Dennis Roccaforte stated, “The decision to engage an agency was a relatively easy one. The decision as to which agency to engage wasn’t. We interviewed several firms, and in the end, chose Zion & Zion as they were the ones that not only had the creative and PR expertise but the business acumen as well.”
CMS EVP Scott Grandys added, “I was fairly sure that we had found the right partner in Zion & Zion early on in the process, and the lengthy agency review we went through confirmed my initial sense.”
Zion & Zion CEO Aric Zion (@ariczion) commented, “CMS is the force in their industry. Their competitors’ knowledge and software are all a good distance from CMS’ first position. However, CMS isn’t satisfied with dominance in its existing verticals, and that’s where we come in. First up on the agenda during our initial 12 month agreement is to sort out the market opportunities for CMS. Next will be to build marketing, advertising, web and PR strategy and to execute campaigns in both existing and new verticals.”
About Contractor Management Services
Since 2001, Contractor Management Services has been the nation’s leading ICM provider with a proven track record of furnishing solutions for the many challenges associated with companies’ use of Independent Contractors. CMS has worked with hundreds of satisfied clients and tens of thousands of ICs throughout North America, in various industries. CMS has led in the development of highly effective ICM software, services and programs that enable both its company and IC clients more efficient, profitable and legally compliant. For more information, visit www.ICtheRightWay.com.