Dutch Bros. Arizona, Targeting Growth to 20 Locations, Selects Zion & Zion as Agency of Record
TEMPE, Ariz. – November 1, 2011 – Committed to serving its customers with consistent quality product and friendly, enthusiastic service matched by none, Dutch Bros. Arizona, the statewide Arizona franchisee of Dutch Bros. Coffee Drive Thru, has selected Phoenix area advertising, public relations and social media agency Zion & Zion to handle all of its marketing, advertising, public relations and social media in Arizona as the company grows towards its goal of 20 locations across the state.
Jim Thompson, the Arizona franchisee for Dutch Bros. Coffee Drive Thru, commented, “We actually had a multitude of agencies and contractors working on our marketing—one for social media, one for PR, one for cause marketing, one for media, and on it went. There comes a point where having a single point of contact across all marketing, messaging and media just makes sense. We reached that point and went on the hunt to find an appropriate firm. After seeing what Zion & Zion had accomplished with other clients in terms of creating brand awareness and customer engagement, our decision was easy.”
Zion & Zion COO DuGué Zion commented, “I’ve been a big fan of Dutch Bros. Coffee for a long time, willing to go out of my own way many mornings to get coffee from them versus closer alternatives. I know that many of our Zion & Zion team members are the same way. That makes this account personal in a very fun way. I’m pretty sure you won’t be seeing any Starbucks around this place.”
The initial agency of record agreement between Zion & Zion and Dutch Bros. Arizona runs 14 months.
About Dutch Bros. Arizona
Serving Arizona since 2007, Dutch Bros. Arizona is the independently owned and operated, statewide, Arizona franchisee of Dutch Bros. Coffee Drive Thru. Committed to quality of product and friendly, enthusiastic service, Dutch Bros. Arizona is also committed to the communities that it serves and regularly participates in and organizes charity and fundraising activities. Dutch Bros. Arizona’s expansion goals include no less than 20 locations throughout the state of Arizona, all the while with a focus on maintaining and enhancing the overall experience of its customers. Learn more about Dutch Bros. Coffee Drive Thru at www.dutchbros.com and about Dutch Bros. Arizona at www.facebook.com/DutchBrosArizona and on Twitter @DutchBrosAZ.