TEMPE, Ariz. – December 13, 2011 – Fascinations, the Southwest’s premier intimacy enhancing retailer, committed to offering unique, enriching and exclusive merchandise to its customers, has selected leading Phoenix advertising, public relations, social media, marketing and interactive firm Zion & Zion as its new agency of record. As part of an effort by the retailer, with both an online presence and 16 locations throughout Arizona and Colorado, to evolve its brand and consolidate its substantial media buys, public relations, creative, web and social media efforts, Fascinations made the decision to engage Zion & Zion.
Fascinations CEO Pat Jagos, stated, “We had outsourced bits and pieces for a long time. Media buying here, PR there, etcetera. However, when we met the team at Zion & Zion, we knew that we had found a partner that we could trust to take on all aspects of our marketing, advertising, PR, social and web. Sure, the fact that they served us vodka Jell-O shots made using a penis shaped mold that they bought at one of our stores was a pretty good indicator that we were going to get along, but I have to say that the creativity of the Zion & Zion team is only matched, if not exceeded, by their business acumen.”
Zion & Zion CEO Aric Zion (@ariczion) commented, “Fascinations is one of those accounts that a third of the agencies in Arizona have pitched or considered pitching. It’s fun, interesting and represents substantial business to an agency in terms of both retainer revenue and media spend. However, this account is about more than money to us, and what Fascinations represents is so much more than sex toys. It represents an opportunity for people to expand their horizons and to enjoy their sexuality to its fullest. And Fascinations allows people to do that in ways ranging from games to lingerie. In fact, a recent and substantial survey showed that once exposed to Fascinations, the great majority people had exceptionally positive perceptions of their experience with the company. Our job is to take what was once piecemeal and ad hoc and to turn it into well planned, well thought, INTEGRATED campaigns that take Fascinations mainstream.”
About Fascinations
Fascinations, along with our online presence, funlove.com, is a premier intimacy enhancing retailer committed to offering unique, enriching and exclusive merchandise to our guests. We encourage exploration of sexual health, pleasure and wellness and seek to enhance our guests’ sexual knowledge every day.
Each Fascinations store offers couples and individuals a fun, upscale and courteous atmosphere in which to shop, inquire and learn. The light-hearted and tasteful ambiance that greets our guests is enhanced by the excellent customer service provided by knowledgeable and friendly sales staff.
Whether our customers are browsing through our extensive assortment of bath and body products, considering an intimacy enhancing purchase or making an apparel selection, we are confident that their experience will be pleasant and rewarding. Fascinations began with the purchase of a small, Tucson, Ariz. location and has expanded with stores across the southwest. Over the last decade, our associates have greeted millions of guests and provided each of them with knowledge and intimacy enhancing merchandise to improve their love lives. For more information, visit www.fascinations.net and www.funlove.com.
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