TEMPE, Ariz. – July 5, 2011 – North America’s leading floor coatings company, Garage Floor Coating.com, with operations in 20 states and Canada, encompassing 32 dealers/franchisees, has selected Phoenix-based ad agency and PR firm Zion & Zionas its new agency of record. The agreement with Zion & Zion, signed earlier this month, details the agency’s responsibilities across a variety of functions and projects, including the redevelopment of the Garage Floor Coating.com website, the development of a product visualization application for use by distributor sales teams, PR, email marketing and social media strategy.
Garage Floor Coating.com Founder and CEO Robert Hanson stated, “In contrast to most of the floor coatings industry, our company actually grew significantly through the recession, and now, we’re ready to push to extend our lead by revamping our brand and online presence, investing in our image via an ongoing public relations campaign, and developing state-of-the-art sales and marketing capabilities with integrated design tools, client and product video, and sales process tools. That’s where Zion & Zion comes in.”
Corporate Sales Manager for Garage Floor Coating.com Dave Isho added, “Zion & Zion’s actually been down this exact road before with other companies. Very few Arizona-based firms can actually support a claim to be a truly national agency—Zion & Zion is one that can. When we put that together with their creative and business expertise and throw into the mix that they actually have everything we need in-house, including interactive development, PR, social media, media planning and execution, video production and content strategy; we’ve got the recipe for success that we’ve been looking for.”
Zion & Zion COO DuGué Zion (@dzion) commented, “Our agency has grown by approximately 300% over the past three years, having actually benefited substantially from the down economy driving clients to turn to truly full-service, integrated and business-trained firms such as ours. Now, as the recession eases up, it’s rewarding to have our agency’s business model continue to be validated by being selected by a company like Garage Floor Coating.com—a true innovator and leader in its industry.”
Zion & Zion’s initial focus will be on redeveloping Garage Floor Coating.com’s brand and core messaging followed immediately by beginning interactive development. The initial retainer agreement between Zion & Zion and Garage Floor Coating.com runs through late 2012 with an option for renewal thereafter.
About Garage Floor Coating.com
Founded in 1996 by Robert Hanson, Garage Floor Coating.com is the leading innovator in garage floor coating techniques. The floor coating process, developed and perfected by Hanson, remains the benchmark for the industry and raised the bar to a new level by which all other garage floor coatings are measured. The Garage Floor Coating.com R&D team continually researches future technologies to ensure the very best coating process. Garage Floor Coating.com’s nationwide expansion began in 2006, and the company now has operations in 20 states and Canada, encompassing 32 dealers/franchisees, with one hundred locations across the country projected within the next two to three years. Additional information can be found at www.garagefloorcoating.com.