TEMPE, Ariz. (April 2, 2019) – Zion & Zion, a top-ranked, full-service, national marketing agency has added ISM Raceway to its growing roster of clients. ISM Raceway, coming off the heels of a $178 million modernization project, is one of the nation’s premier motorsports venues. In 2020, ISM Raceway will be the host of NASCAR Championship Weekend—the deciding races for each of the three NASCAR national touring series.
“There’s a wonderful synergy between us here at Zion & Zion and a client when the client understands the importance of data-driven strategies and values our data-first approach to solving marketing problems,” said Aric Zion, CEO of Zion & Zion. “Our partnership with ISM Raceway will be both broad and deep.”
Zion & Zion will be ISM Raceway’s agency of record for at least the next three years and is responsible for media planning/buying, research, strategy development, creative services and data analysis.
“We were really impressed by the Zion & Zion team throughout the RFP process,” said Julie Giese, president of ISM Raceway. “They are hyper focused on research and analytics and demonstrated that they took the time to understand the complexity of our various audience segments, our challenges, our needs and our brand. We are looking forward to a long and fruitful partnership with them.”