MPower Energy Tabs Selects Zion & Zion as Agency of Record
TEMPE, Ariz. – June 21, 2012 – MPower Energy Tabs, an international natural energy supplement company, has selected leading Arizona advertising agency and public relations firm Zion & Zion as its agency of record. Zion & Zion will focus on interactive development, messaging, social media and media strategy for MPower.
MPower Energy Tabs has become one of the leading energy product providers with its national presence in select Love’s Travel Stops & Country Stores, Valero gas stations, Hi-Health nutrition stores, 7-Eleven convenience stores, and Gold’s Gyms, to name just a few. MPower is also the official energy supplement provider of the Premier Basketball League.
The MPower Energy Tabs natural energy supplement consists of B vitamins, naturally sourced caffeine and herbs, and provides up to 20 hours of energy per pack of chewable and dissolvable tablets. MPower customers range from trucking professionals, athletic enthusiasts, mothers, to business professionals and night-life buffs, all who enjoy the four flavor options and convenient gum-like packaging MPower provides.
“We’re taking our product to the next level by incorporating aggressive marketing strategies and viral campaigns. Having an agency, such as Zion & Zion, close to our North American headquarters in Scottsdale, Ariz., along with their significant experience in the consumer packaged goods industry, makes all of the difference with this major brand push,” stated MPower Energy Tabs CEO Zach Gibbs.
Zion & Zion CEO Aric Zion (@ariczion) commented, “MPower Energy Tabs is a lifestyle product that the Zion & Zion team recognizes for its success and potential. With its diverse target audience and differentiation, we’ll be able to further MPower’s brand as the next must-have supplement.”