TEMPE, Ariz. – July 14, 2011 – With four showrooms throughout Arizona and commercial sales throughout North America, Premier Lighting is the leading privately owned lighting fixture company in the Southwestern US. Up next for the company is expansion into Las Vegas, followed by Albuquerque and Southern California. After not only making it through the economic downturn of the past few years but having substantially grown the company, Premier Lighting Managing Director Collin Herdt and company President Torren Stantus made the strategic decision to bring in an outside agency to handle the company’s substantial, ongoing traditional and online media buys as well as re-craft the company’s brand, overhaul the company’s interactive and e-commerce strategy and implement a robust public relations and social media program. That’s where Arizona ad agency, public relations, social media and interactive firm Zion & Zion came in.
Premier Lighting Managing Director Collin Herdt stated, “It was time. We’ve done very well as a company, but we can do even better, and the key to that was finding an agency that we felt comfortable enough with to ease up on the reins of control. We’ve found that in Zion & Zion. Both strategic business thinkers and exceptionally creative, their team impressed us. They’re not just full service—they’re ranked at or near the top in all of the areas that were important to us: interactive, PR, social, and advertising.
Premier Lighting President Torren Stantus added, “At the same time, we found Zion & Zion to be agile, and with a flat management structure that seems to be what makes them exceptionally efficient and well integrated. We found that we could talk to any one of several people on the account team assigned to us, and each of those people was savvy far beyond a single functional area.”
Zion & Zion COO DuGué Zion (@dzion) commented, “We’re obviously excited that we have a brand that is as well respected as Premier Lighting coming on as a client. However, I’m personally excited about how our ability to attract clients like this validates our operating model and speaks volumes about the strong, integrated team that we’ve built to support such clients and take them to new heights.”
Premier Lighting has engaged Zion & Zion for an initial 15 month period, with the initial priorities being a focus on commercial sales marketing and strategy, e-commerce strategy, PR/social strategy and advertising strategy—including both traditional and online.
About Premier Lighting
Founded in 1978, the company is now lead by President Torren Stantus and Managing Director Collin Herdt. In addition to operating their own lighting factory in Nevada, the company sells products from all over the world including direct imports from China, Taiwan, Italy, Spain, Germany, Indonesia, India, Mexico and more. Currently operating four showrooms in Phoenix and Tucson, the company is planning expansion into other states. Premier Lighting also operates an e-commerce site offering over 80,000 products to suit all tastes and budgets. Staffed by the lighting industry’s most knowledgeable and customer service oriented professionals, Premier Lighting is indeed the Southwest’s lighting leader. Premier Lighting, where “A Brighter Atmosphere Awaits You.” Visit us online at www.shoppremier.com.