Tempe, Ariz. – July 12, 2010 – Since 1936, Weider has been known in the U.S. and throughout the world in association with magazines, nutritional supplements, sporting events, equipment, and brand licensing. A subsidiary of Weider, Weider Global Nutrition, LLC, founded in 2005, manufactures nutritional supplements. Now, this leader in health and wellness is making major marketing investments in order to further leverage its brand and product lineup both nationally and internationally.
Already acknowledged by its suppliers and customers as being one of the leading players in the industry, Weider has engaged top, Phoenix-based, full-service advertising, public relations, social media and interactive agency Zion & Zion to work across all of Weider’s marketing efforts. This announcement comes on the heels of other recent Zion & Zion announcements related to the top-five-ranked agency’s significant out of market growth.
Jon Rizzo, VP of sales and marketing for Weider Global Nutrition, commented, “Zion & Zion is well known as being one of the most ROI focused agencies in the business. The firm’s history of working with powerhouses like Inverness Medical Innovations was impressive, but what really grabbed us was their unique ability to combine business and creative and their ability to execute truly integrated campaigns.”
“We needed a firm that was going to be able to mesh well with our Seattle and Salt Lake City-based resources as well as our Phoenix team. From our first visit with Zion & Zion, things started clicking. Our decision was not easy since there are a lot of firms out there to choose from, but not a lot are business minded, and we are all about ROI, and Zion & Zion has a reputation for delivering,” said Rick Blair, Weider Global Nutrition president and CEO.
“We’re excited to engage Weider in their marketing efforts simply because we believe what Weider needs is a really strong integrated marketing agency with business minded roots,” Aric Zion, Zion & Zion CEO, stated. “Weider is already a household name, but in this tough economy, one riddled with competition in the health and wellness industry, even a top notch company like Weider needs to work hard to remain on top. We’re looking forward to working with the team at Weider to further grow their business.”
About Weider Global Nutrition
The Weider brand is one of the most recognized brands in the industry. Since 1936, Weider has been displayed both in the U.S. and throughout the world in association with magazines, nutritional supplements, sporting events, equipment, and brand licensing. Weider Global Nutrition, LLC, founded in 2005, manufactures nutritional supplements. It offers sports nutritional supplements for athletes and vitamins and supplements for use in weight management. Weider Global Nutrition, LLC operates as a subsidiary of Weider Health & Fitness. The company is currently based out of Salt Lake City, Utah. Learn more atwww.weider.com, www.joe-weider.de, www.weiderasia.com, and www.weider.ca.