Zion & Zion Deploys Adobe Test&Target; Clients See 100 Plus Percent Conversion Improvement
TEMPE, Ariz. – August 7, 2013 – Zion & Zion (@ZIONandZION) one of Phoenix’s highest ranked Public Relations, Social Media,
Online Marketing and Advertising agencies, has been seeing impressive results from its deployment of the Adobe Test&Target system for a variety of its clients over the past year. A marketing leader and innovator in the Southwest,
Zion & Zion was the first agency to license this technology in-house instead of merely managing it for a client.
Test&Target allows the Zion & Zion team to quickly and continually execute A/B testing and multivariate testing (MVT). Test&Target also allows the agency to measure the effectiveness and relevance of content across any online channel; and to increase content relevance through segmentation, targeting, and automated personalization.
Zion & Zion clients have seen conversion improvements ranging from a few dozen percent to over 100 percent.
Zion & Zion CEO Aric Zion (@ariczion) commented, “Test&Target is a powerful tool but has been out of reach for mid-sized clients due to the high learning curve and up-front investment of both time and money. By being the first agency in the Southwest to deploy Test&Target in-house, we’re able to spread the investment across many clients resulting in dramatic performance improvements for our clients at negligible cost.”