TEMPE, Ariz. (Jan. 26, 2016) – Zion & Zion, one of Southwest’s top ranked full-service advertising agencies, finished the fourth quarter by adding two employees. New team members include Senior Copywriter Doug Anderson and Senior Digital Media Planner/Buyer Sarah Leidy.
With more than 16 years of marketing experience, Anderson will fill the role of senior copywriter. His responsibilities include brand messaging, conceptual development, and strategy across all mediums and clients. He brings extensive knowledge from top marketing firms and Fortune 500 companies and has received dozens of top industry awards, including national and regional accolades. Anderson has shared his creative intellect and developed successful campaigns for clients ranging from Nintendo, US Airways, State Farm Insurance and Honda, to the Ritz-Carlton and PetSmart, to name a few.
Sarah Leidy joined Zion & Zion as senior digital media planner/buyer. Leidy comes to Zion & Zion from the East Coast, having worked in both Baltimore and New York before making her way to Phoenix. At Zion & Zion, she is responsible for media research, strategy, and implementation across a variety of client categories in all forms of digital media. Leidy is well versed in global digital media planning and buying. She has led successful international campaigns for clients including Boeing, the Las Vegas Convention and Visitors Authority, and a Beijing Olympic Sponsorship for Lenovo. Domestically, her brand experience includes Western Digital, KitchenAid, and MGM Resorts International, among a variety of other clients.
“The addition of Doug and Sarah allows Zion & Zion to continue to combine exceptional business and creative strategies,” said Zion & Zion CEO Aric Zion. “Their knowledge of various industries and exceptional talent for copywriting and digital planning and buying will further elevate the work of our agency.”