TEMPE, Ariz. – June 30, 2011 – Zion & Zion today announces the continued expansion of its capabilities and team in the key growth areas of Content Strategy and Content Marketing. Having experienced approximately 300% growth during the past three years of the down economy, Zion & Zion is in a relatively unique position amongst full-service agencies. The agency has accumulated not only clients, employees, and skills but also cash and is now leveraging this and the position it has attained as the top ranked PR Firm, Ad Agency and Social Media Agency in Arizona (references below), to expand both the depth and breadth of its service offerings.
Zion & Zion CEO Aric Zion (@ariczion) stated, “We’re in the enviable position of not having to ‘recover’ from the downturn, as we never experienced anything but continued month-over-month revenue growth. Not having to recover means that while many others are hiring to repair their organizations, we’re hiring to take ours to new heights. Our agency has never had a layoff or a month in the red, and we know that continuous modernization of service offerings is part of what has been key to achieving our leadership position and will remain key to maintaining and extending it. As part of a wave of planned new hires, we’re extending our Content Strategy and Content Marketing capabilities with the addition of Lisa Murray.”
Lisa brings with her several years experience in market research, video production, multimedia, content writing, social media, and video editing. Lisa’s experience includes having worked on video, multimedia and content projects for a broad range of end clients including: Forever Living Products, The United Way, Best Western and Subway.
Lisa stated, “Since starting here at Zion & Zion, I’m already involved in Content Strategy projects for a wide range of clients and extending across a variety of media, including: interactive tools, video, web, and blogs. What’s refreshing is Zion & Zion’s approach to Content Strategy. As opposed to being purely SEO focused, Content Strategy here is focused on customer and potential customer engagement. It’s really about creating breadth and depth with respect to customer interaction and to giving that interaction ‘personality’.”
Zion & Zion CEO Aric Zion stated, “Lisa’s an uncommonly talented individual—experienced in copywriting, video production and as creative as they come. But, on top of that, she’s got that client-facing personality that is often so elusive in functional experts.”