Zion & Zion Named Online Marketing Agency of Record for ARS®/Rescue Rooter® in Western United States

TEMPE, Ariz. – April 8, 2014 – Zion & Zion (@ZIONandZION), one of Arizona’s highest ranked public relations, social media, online marketing and advertising agencies, has entered into an agreement with ARS® / Rescue Rooter®, a division of American Residential Services, LLC, a privately held, nationwide provider of air conditioning, heating and plumbing services headquartered in Memphis, Tenn.

“After giving Zion & Zion a 12 week trial in several of our Western Division locations, and given their previous performance with our Denver location, we knew we had found the right fit. It’s a simple equation with a lot of complexity to optimizing it, and with Zion & Zion we knew we had found the online agency for us,” said Dennis LaLiberte, manager of operations for ARS / Rescue Rooter’s Western Division.

The contract calls for Zion & Zion to take over all online marketing efforts for 15 ARS / Rescue Rooter locations in the company’s Western Division. The locations include key MSAs such as Los Angeles-Long-Beach-Anaheim, San Francisco-Oakland-Fremont, Denver-Aurora-Lakewood, Portland-Vancouver-Hillsboro, as well as several others.

“Our reputation as a digital agency has always been strong but we are pleased to see that reputation continues to grow outside of Arizona,” stated Aric Zion (@ariczion), CEO of Zion & Zion. “Our integrated team approach brings the best of creative, messaging, responsive web design, search marketing, A/B testing and analytics together to create excellent ROI for our clients.”

About ARS / Rescue Rooter

ARS and Rescue Rooter are leading brands of American Residential Services L.L.C., providing air conditioning, heating, indoor air quality, plumbing, drain cleaning, sewer line services and attic insulation, ventilation and radiant barrier across the United States. Based in Memphis, Tenn., American Residential Services L.L.C. has approximately 4,000 employees.

ARS / Rescue Rooter operates a network of more than 60 company operated, locally managed service locations spanning 24 states and the District of Columbia. United by exceptional service, the ARS / Rescue Rooter Network serves both residential and light commercial customers through a knowledgeable team of trained specialists. Providing elevated service and ensuring the highest standards of quality, ARS / Rescue Rooter has the experience to do any job right – the first time.

American Residential Services L.L.C. is owned by CI Capital Partners LLC, Royal Palm Capital Partners Inc., and management. CI Capital Partners LLC, www.cicapllc.com, is a New York-based private equity firm. Royal Palm Capital Partners Inc., www.rpcp.com, is a private equity investment and management firm and, through its affiliates, the owner of publicly and privately held companies.

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