Zion & Zion Study Investigates Whether “Life Plan Community” Resonates With Prospects

TEMPE, Ariz. (Aug. 7, 2019) – A new study from the market research team at Zion & Zion, a top-ranked, full-service, national marketing agency, investigates how seniors and their Adult Child Influencers (ACIs) react to senior community naming conventions to see which naming approach they actually prefer: Retirement Community, Life Plan Community or Life Care Community.

The findings of Zion & Zion’s research have implications for the marketing of residential senior communities:

  • Seniors ages 75+ prefer the term “Retirement Community” (54%) over “Life Plan Community” (27%) and “Life Care Community” (19%).
  • Adult Child Influencers most prefer the term “Life Care Community” (38%), followed by “Retirement Community” (35%) and “Life Plan Community” (27%).

The full research report is available here: Does “Life Plan Community” Really Resonate With Prospects?

To understand which senior community naming conventions resonate with seniors and their ACIs, Zion & Zion conducted a nationwide survey of 1,021 seniors (age 75+) and their adult children. Authors of the study are Aric Zion, MS; Morgan Gardea; Peter Juergens, MA; and Thomas Hollmann, MBA, PhD.