TEMPE, Ariz. (Oct. 24, 2018) – From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to healthcare-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency. The full report is available here.
The findings of the report have numerous implications for the healthcare industry, including:
- 24% of consumers have searched for healthcare information by speaking a question into their voice-enabled devices, such as Amazon Echo, Google Home, or phones equipped with Siri or Google Assistant.
- The most popular healthcare voice queries are those pertaining to symptoms or treatments of an ailment, disease, or other health condition—posed by 65% of consumers who have used their voice to ask a question of their voice-enabled devices. 32% have used their voice to search for a doctor or specialist.
- The top reasons for not using voice-enabled devices to search for healthcare information are not having a need to do so (28%) and those who would rather type their question into a browser (26%).
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 1,049 consumers (ages 18 and older) investigating how consumers are using voice-enabled devices to search for healthcare information. Authors of the study are Aric Zion, MS; Fred Petrovsky, MFA; and Thomas Hollmann, MBA, PhD.