Marketing
2021
Cognitive and Affective Involvement: The Key to Advertising Effectiveness
Food & Beverage
2020
Are All QSRs Created Equal? A K-Means Cluster Analysis
Corporate Social Responsibility
2020
Resonating With Workers and Customers: The Impact of HR Practices
Food & Beverage
2020
Validating the Brand Personality Appeal Framework in a QSR Context: Multiple Regression and Confirmatory Factor Analysis
Food & Beverage
2020
Brand Clarity, Favorability, and Originality of the Top 26 Quick Service Restaurants
Marketing
2020
The Effectiveness of “Buy One, Give One” in Promoting Product Trial
COVID-19
2020
COVID-19, Brand Switching and Changing Consumer Habits
Home Services
2020
How Plumbing Service Wait-Time Satisfaction is Affected by Age and Income
Voice Search
2020
The Rise of Smart Speakers, Voice Search and Who’s Using Both
Food & Beverage
2019
Restaurants Or Delivery App Companies: Which Suffers Most When Problems Occur?
Non Profit
2019
Millennials vs. Non: The Generational Divide in Brand Awareness Rankings of the 100 Largest U.S. Charities
Home Services
2019
How Long Does It Take To Forget The Plumber?
Home Services
2019
The Anatomy of 1-star and 5-star Home-Services Reviews: 146,430 Reviews Examined
Higher Education
2019
How Do Grades and Class Type Affect Course Withdrawal?
Food & Beverage
2019
Brand Personality Factor Analysis in a Quick Service Restaurant Context
Healthcare
2019
Healthcare Appointment Booking: Audience Preferences for Online vs. Over the Phone
Food & Beverage
2019
Brand Personalities of the Top 26 Quick Service Restaurants
Food & Beverage
2019
Co-Blame: An Examination of Shared Blame in the Restaurant Delivery App Industry
Senior Living / Active Adult
2019
'Active Adult' or 'Old Adult'? The 55+ Communities Dilemma
Food & Beverage
2019
Food Delivery Apps: Usage and Demographics — Winners, Losers and Laggards
Corporate Social Responsibility
2019
Resonating With Workers and Customers: The Impact of Taking a Stance on Social Issues
Non Profit
2019
The Gender Gap in Brand Awareness Rankings of the 100 Largest U.S. Charities
Senior Living / Active Adult
2019
Does “Life Plan Community” Really Resonate With Prospects?
Higher Education
2019
College Students Are Dropping Classes: How Often and Why
Non Profit
2018
Brand Awareness Rankings of the 100 Largest U.S. Charities
Home Services
2018
Angry or Just Sad? Our IBM Watson Analysis of 26,955 1-Star Home-Service Reviews
Senior Living / Active Adult
2018
Seniors vs. ACIs: Differing Perspectives on Desirable Retirement Community Features
Healthcare
2018
Who’s Using Healthcare Voice Search and What For?
Non Profit
2018
High Income Consumers’ Brand Awareness Rankings of the 100 Largest U.S. Charities
Higher Education
2018
How Early Do Students Choose What College to Attend?
Senior Living / Active Adult
2018
Seniors' Digital Usage Dramatically Greater Than Believed
Home Services
2018