*Post updated April 12, 2017

Staying ahead of the competition on social media

Staying on top of all the current trends in the fast-paced social media world can be a daunting task. When it comes to social media marketing for a business, there are many parameters and guidelines that must be continually monitored for changes as they evolve very quickly. One of the most important and challenging of these are the dimensions of social media graphics.

You don’t want to be that brand on social media who isn’t taken seriously because you show that you don’t really know how to use the platforms you are on. Studies have shown that content posted on Facebook that has corresponding images or infographics, has an 87% interaction rate from fans. (Statistic from Social Media Examiner.)

Not only is it important to include an image or video with your social media posts, but you must also stay on top of the correct size for each different social media platform. If you are sizing your images incorrectly, your followers and fans may not be fully engaged with the visuals that you have taken the time to create for them.

It is also important to stay up to date on the correct dimensions when it comes to the profile photos on your social media accounts.

This blog post will help guide you through the most up to date information when it comes to social media image sizes, profile image dimensions, and any other graphic sizes that are important for social media. We will explore the top social media sites that require graphics, including Facebook, Twitter, Google+, Instagram, and LinkedIn.

Facebook

Facebook profile picture and cover photo dimensions

Facebook is the leading social media platform with over 1.86 billion monthly active users. You could say that they have led the way when it comes to how people have engrained social media into their lives. To give Facebook users the best experience possible when interacting with your brand’s page, designing images to these specs will be important.

(Updated April 2017)

facebook graphic sizes example

Facebook Graphic Sizes

Quick Reference Guide for Facebook Profile Photo and Cover Photo

Facebook Profile Photo: 170 x 170 pixels
Facebook Cover Photo (Desktop): 820 x 312 pixels
Facebook Cover Photo (Smartphone): 640 x 360 pixels
Facebook Event Cover Photo: 1920 x 1080 pixels
Facebook Post Image: 476 x 476 pixels
Facebook Link Image: 470 x 246 pixels

Facebook Profile Photo Dimension Details

Your profile photo on Facebook is the image that not only represents the essence of your brand, but is also the image that people see alongside your posts and photos in their Facebook news feed. Some people make the mistake of changing their brand’s profile photo to something generic and/or not brand recognizable. You do not want to make this mistake as a brand as it can hurt engagement when people see your posts, ads, photos, and videos in their newsfeeds.

The profile photo or image will display as 170 × 170 pixels on computers, and 128 x 128 pixels on smartphones. The image that you upload will automatically be cropped to fit into the square shape. It is recommended that a PNG file is uploaded if an image of a logo or text is used, but Facebook will also accept JPG.

Facebook Profile Video

In September 2015, Facebook released an option for their Facebook Profile Photo that appears for users in the mobile app. You can now take a short video through the mobile app and use that as your profile photo. People have said this feature may have stemmed from the Harry Potter movie, and is now available in real life. Please note that this feature is not yet available for all brands.

Facebook Cover Photo Dimension Details

The cover photo is also an important piece for your brand. Per Facebook’s guidelines, this area may not be used to advertise. However, this area should be used to represent your brand with items such as your top product or menu item.

In the past, the profile photo displayed on top of the left corner of the cover photo, but now the profile photo and cover photo have their own spots on the page.

The Facebook cover photo displays at two different sizes:

  • Desktop: 820 pixels wide x 312 pixels tall
  • Smartphone: 640 pixels wide x 360 pixels tall

The image that is uploaded for the cover photo must be at least 399 x 150 pixels. For best quality, if there is a logo or text, Facebook recommends uploading a PNG file, but will also accept JPG. Cover Photos should only have a max file size of 100KB.

Facebook Event Cover Photo Dimension Details

If you create a Facebook event, your event cover photo is the header image that is displayed at the top of your event page. This image should be 1920 x 1080 pixels.

Facebook Post Image Dimension Details

  • Square Image: Square images on Facebook should be 476 x 476 pixels.
  • Portrait Oriented Image: If you post an image with portrait orientation to Facebook, the recommended size is 476 x 714 pixels.
  • Landscape Oriented Image: If you upload an image with landscape orientation, it should be 316 x 476 pixels.

Facebook Link Image Dimension Details

When you share a link, Facebook will automatically pull images from the website to display, but you also have the option to upload your own image. Additionally, you have the option to choose just one image, which will display at 470 x 246 pixels, or multiple images for a carousel, which will each display at 300 x 300 pixels.

Twitter

Twitter profile photo and header photo dimensions

Twitter has the option to upload a header photo along with a profile photo. Along with these two image options, you can also click on “Edit profile” to customize your theme color. The theme color is the color of the hashtags, handles, and hyperlinks that you will see on the desktop version of Twitter.

(Updated April 2017)

Twitter graphic sizes example

Twitter Graphic Sizes

Quick Reference Guide for Twitter Profile Photo and Header Photo

Twitter Profile Photo: 400 x 400 pixels
Twitter Header Photo (Desktop): 1500 x 500 pixels
Twitter Timeline Photo: 1200 x 675 pixels
Twitter Timeline Link Image: 800 x 418 pixels

Twitter Profile Photo Dimension Details

Your profile photo on Twitter should be treated like your profile photo on Facebook. This square box should be used to represent your brand in the best way possible with a logo. This profile photo will not only be on your profile home page, but will show up in a user’s news feed when you post a tweet, photo, or video.

Your Twitter Profile Photo dimensions should be at the recommended 400 x 400 pixels. Twitter recommends that a JPG, GIF, or PNG with a maximum file size of 2MB be uploaded. Once the image is uploaded, Twitter will create rounded edges with a white outline around the square.

Twitter Header Photo Dimension Details

The larger image located at the top of your brand’s Twitter account is called the header photo. Like Facebook, this large area should be used to complement your brand’s profile photo to highlight a key product.

This photo has a large display of 1500 x 500 pixels. However, since Twitter has a responsive design applied to their site and app, the desktop and mobile versions will show the same way, and the header image will be scaled and cropped to be displayed on different screen resolutions. You will want to leave at least 70 pixels at the bottom and top of your header photo to ensure that any visuals or text is not cut off. So technically, you should be designing within a 1500 x 366 pixel area to be safe.

You will also need to leave ample space in the bottom left corner of your header photo to ensure that any content or text does not get cut off by your Twitter profile photo, which is overlaid on top of the header photo in the bottom left corner.

If you can’t seem to find a photo that works, Twitter has shared a flickr image gallery with header photos already sized for upload.

Twitter Timeline Photo Dimension Details

For a tweet with a single image, the aspect ratio is 16:9. Twitter recommends posting a larger size, such as 1200 x 675 pixels, however the minimum is 600 x 335 pixels. This size will display well on mobile and desktop.

Twitter Timeline Link Image Dimension Details

When you tweet a link, this is the image that Twitter automatically pulls from the website (if the website has this setting enabled). The size of this image is 800 x 418 pixels. You should make sure that an image is automatically shown when your blog link is tweeted and that that image aligns with these specs so that no text or visuals are cut off.

Google+

Google+ profile photo and cover photo dimensions

Google has created several products for both users and businesses to utilize. While it took off rapidly, Google+ has seemed to slow down for businesses, but is still a “checklist” platform you’ll want to be on. The dimensions shared are for a G+, Google+, or Google Plus brand profile.

(Updated April 2017)

Google plus Graphic Sizes

Google+ Graphic Sizes

Quick Reference Guide for Google+ Profile Photo and Cover Photo

Google+ Profile Photo: 250 x 250 pixels
Google+ Cover Photo: 1080 x 608 pixels
Google+ Shared Image 497 x 373 pixels

Google+ Profile Photo Dimension Details

Google recommends that you upload a photo that is at least 250 x 250 pixels. Google does not give a maximum upload size as they would prefer larger photos. Keep in mind that when you upload your square image into Google+, Google changes the image to become a circle shape—so the outer edges of the square will be cut off. Image types that can be uploaded are JPG, GIF, or PNG.

Google+ Cover Photo Dimension Details

Google+ created an even larger cover image space for their social media product. Google recommends that the image you upload for your cover image be 1080 x 608 pixels. The smallest image they will allow is 480 x 270 pixels, and the largest image you can upload for your cover photo is 2120 x 1192 pixels.

Google+ Shared Image Dimension Details

When sharing an image on Google+, the recommended dimensions are 497 x 373 pixels, and the image types accepted are JPG, PNG and GIF.

Google recommends uploading larger photos, as they look best. They also have a tool to help you edit your photos to make them look best for upload. You can add filters, crop photos, and more all within Google+. Learn more from their guide that can be found here.

Instagram

Instagram photo dimensions

Instagram first launched as an app only platform, but has enabled some features on desktop for brands to more easily manage their accounts. Most desktop versions of social media platforms seem to have different image dimensions. But on Instagram, there is no option to upload from your desktop. All dimensions for Instagram are mentioned in mobile only because the platform has given limited abilities on the web.

Photo thumbnails are also important for sizing in Instagram, since there is now both portrait and landscape sizes.

(Updated April 2017)

Instagram Graphic Sizes example

Instagram Graphic Sizes

Quick Reference Guide for Instagram Profile Image and Uploaded Photo Sizes

Instagram Profile Image: 110 x 110 pixels
Instagram Photo (Square): 1080 x 1080 pixels
Instagram Photo (Portrait): 1080 x 1350 pixels
Instagram Photo (Landscape): 1080 x 566 pixels
Instagram Photo Thumbnail: 292 x 292 pixels

Instagram Profile Photo Dimensions

Like Google+, your Instagram Profile Photo is shaped into a circle, so keeping this in mind is important. This profile image should be 110 x 110 pixels with the understanding that the corners of the image will be rounded off.

Instagram Photo Dimensions

Instagram users used to need apps and camera phone photo options to make the square photos in Instagram capture everything that they wanted in their photo. This was a problem if users didn’t know how to use the apps, or didn’t have a phone that automatically took square photos. With an update in August of 2015, Instagram now has a feature that supports the size of landscape and portrait sized photos, so users can share any photo they take without having to crop out sides or use a different app to “workaround” the square setting in Instagram. However, you should be aware that the thumbnails will still display these photos as squares.

Instagram Square Photo Size

Square image sizes are recommended to be 1080 x 1080 pixels. The support for higher resolution images was rolled out in an update in 2015, to make sure photos look their crisp and clear on all devices.

Instagram Landscape and Portrait Photo Sizes

This new feature, which was released in 2015, now allows those beautiful landscape and portrait shots to fit in your Instagram feed without forcing you to crop part of them out. By tapping on the small round grey icon, you can switch the photo area to allow for a landscape or portrait sized photo with aspect ratios between 1.91:1 and 4:5.

This feature also works for videos.

Instagram Photo Thumbnail Sizes

Once a photo has been uploaded to Instagram, the photo will then live on your profile. When someone visits your profile, they will see thumbnails of your photos that you have previously posted. These thumbnails appear on the page as 292 x 292 pixels.

LinkedIn

LinkedIn company page dimensions

LinkedIn is not necessarily the best social media tool for every business (this platform is typically a good fit for B2B companies), but for those that it makes sense for, having the most professional looking company page is what will set you apart from the competition.

LinkedIn Graphic Sizes examples

LinkedIn Graphic Sizes

Quick Reference Guide for LinkedIn Homepage Logo and Banner Image Sizes

Background Image: 1536 x 768 pixels
Company Page Logo: 300 x 300 pixels
Post/Update Image: 1200 x 627 pixels

LinkedIn Background Image Size

The background image you upload to your brand’s company page on LinkedIn requires a different approach than you would use on Facebook or Twitter. On LinkedIn, you want to keep your brand’s personality, but also need to remember that this is a professional setting. It is recommended that business highlights or strong company branding is used in this space.

The background image on your LinkedIn Company Page should be a landscape layout and 1536 x768 pixels. LinkedIn also recommends that you upload a PNG, JPG, or GIF file at a maximum of 2MB.

As of the most recent LinkedIn update in January of 2017, the banner image is cut off at the bottom by a white box that houses the company name and logo, so you’ll want to be aware of that when designing your banner image.

It is also important to note that LinkedIn will adjust your background image according to the screen it is displayed on, so your image may be trimmed horizontally or vertically. To be safe, avoid images with lots of text and be sure to use a high-quality image.

LinkedIn Company Logo Size

When uploading your company logo, you must have a PNG, JPG, or GIF file. LinkedIn recommends a file size of 300 x 300 pixels. This logo is in a square format.

LinkedIn Post/Update Image Size

When posting an update to your company page, you may want to add an image. This image should be 1200 x 627 pixels, and use a 1.91:1 ratio. If you use an image that is less than 200 pixels wide, the image will appear as a thumbnail to the left of the update, instead of the larger format.

Miscellaneous Other LinkedIn Images Types

There are other features on LinkedIn that come and go (and sometimes come back again), and the details and image specs change seemingly daily. If you’re going to be using Showcase Pages, Career Pages, LinkedIn advertising, etc., we recommend checking LinkedIn Help to get the most up-to-date specs for the image type you’re looking for. LinkedIn even typically adds the last date the specs were updated at the bottom of the page, for your reference.

Summary

In summary, social media is always changing, even when it comes to what you are posting for images and videos. Use this guide to find out what the latest dimensions are for the core social media platforms that businesses are using on a daily basis.

social media graphic sizes examples

Social Media Graphic Sizes

References

https://www.facebook.com/help/492441920771107/

https://support.twitter.com/articles/127871

https://support.twitter.com/articles/20823

https://business.twitter.com/en/help/campaign-setup/advertiser-card-specifications.html

https://help.instagram.com/1631821640426723

https://www.linkedin.com/help/linkedin/answer/45902?query=new%20banner%20sizes

https://www.linkedin.com/help/linkedin/answer/70781

https://www.linkedin.com/help/linkedin/answer/71362