The re-launch of the Zion & Zion brand was purposeful in highlighting the innovative nature of the company culture, while reinforcing the continued dedication to the Zion & Zion mantra: Where Business Meets Creative.
Zion & Zion’s “Where Business Meets Creative” Hand Lettering Chalkboard Art
This spirit of “Where Business Meets Creative” is what Zion & Zion thrives on and encourages in its people. The team members at Zion & Zion are more than just employees doing their jobs well in their particular functional areas. Instead, Zion & Zion team members are cross-trained and mentored to develop them as T-shaped individuals. T-shaped individuals are knowledgeable and aware of other areas outside of their own expertise, and stand in contrast to I-shaped individuals that are simply functional area experts.
Scott, the Zion & Zion designer that is showcased in this video is but one of the valued T-shaped members of the Zion & Zion agency team.