TEMPE, Ariz. – December 6, 2011 – Global Organics Group (GOG), an international, integrated Life Sciences Company engaged in the development and manufacture of proprietary mineral and agricultural product lines, has selected Zion & Zion as its agency of record.
In the interests of refining and expanding its global brands, BioFlora and Mineral Biosciences, and leveraging its long history of innovation and success into more rapid and dramatic growth, GOG has decided to bring leading Arizona advertising and public relations agency Zion & Zion on board to provide strategic marketing, PR, advertising and branding assistance.
GOG CEO Ted Landis stated, “I have followed Zion & Zion for a few years and had seen how they were really ‘doing it right’ with a diverse group of companies. While their own growth has been amazing, the impact they have made on their clients businesses in a challenging economy speaks volumes to their capabilities. So, when it came to selecting an agency, we selected them for two reasons. First, because Zion & Zion had demonstrated success through differentiation of their approach and understanding of our business, which is somewhat complicated; and second, because it was important to us to have business trained people at the helm of the agency that we were going to work with. Creative expertise is definitely a necessity, but business expertise rules.”
Zion & Zion CEO Aric Zion (@ariczion) commented, “Global Organics is really THE major player in their industry. They were doing ‘organic and sustainability’ decades before it became mainstream, so they have both the history and the depth of expertise when it comes to the science of their business. It’s always great to work with a client that is truly a standout in their industry.”
The initial agreement between GOG and Zion & Zion runs through the end of 2012 with options for renewal.
About Global Organics Group (GOG)
GOG is an international Life Sciences Company that innovates, manufactures, markets and delivers proprietary product lines, including minerals and agricultural processes. For more than 40 years, GOG’s BioFlora business has been committed to environmental sustainability through its efforts aimed at preserving our ecosystem while providing superior plant nutrient systems. Our vision and products continue to evolve through GOG’s Mineral Biosciences business. Learn more at www.GlobalOrganicsGroup.com.