Marketing Strategy & Branding
So… you want to be the best. Let’s cut to the chase. Strategy is so much more than a marketing plan, a pretty ad, or a tagline. It’s the hard work, the core decisions, and the resulting action plan that will drive success. Depending on your project’s specific needs, we do the following:
- Market Research
- Marketing Plan Development
- Brand Development, Positioning, Identity & Standards
- Marketing/Advertising Campaign Development
Zion & Zion uses a combination of our time-tested methodologies (PACE and I5) and leading industry tools to achieve the goals of local, regional, national, and international brands. These proprietary models allow us to sift through the complexity of a client’s business and associated competitive landscape to provide clear direction, actionable insights and, most importantly, results. Our approach has been proven to build our clients’ businesses, year after year. Whether your goal is introducing a new product, entering new markets, increasing awareness, driving foot traffic, generating leads, boosting conversion, evolving your digital strategy, or growing market share; we’ll build your strategy and brand to make you the best.
You don’t know what you don’t know, and that’s where primary and secondary research comes in. The Zion & Zion team is trained in a variety of research techniques ranging from online surveys, focus groups and one-on-one interviews; to competitor and industry research; to user testing, advanced web analytics, and quantitative analysis. Now that you’ve done your research, let us start doing ours–for you that is.
Marketing Plan Development
It’s natural to want action, but action without planning is going to, at best miss the mark, and at worst fail miserably. Planning is always a part of everything we do. In some cases, clients may already have a marketing plan, and in other cases, we are tasked with developing all or part of a client’s marketing plan. From SWOT analysis, to application of our proprietary PACE and I5 processes to budgeting, execution and post hoc analyses, Zion & Zion’s team of MBA and graduate management trained team members can help. As Sun Tzu said, “You need a marketing plan.” Well what he actually said was, “Defeated warriors go to war first and then seek to win,” but you get the idea.
Brand Development, Positioning, Identity & Standards
A brand, in its fullest meaning, is a set of mental associations pure and simple. Easy to say, but hard to do well. The associations that make up a brand consist not only of how a company’s logo and design elements and tone of voice make a potential B2B or B2C customer “feel” but also of the customer’s myriad experiences and interactions with all touchpoints. These include things such as: customer service, products, sales process, sales people, physical stores/offices, sponsors, spokespeople, website, social media, public relations, advertising, and many more. While Zion & Zion excels at the “design” aspects of brand creation and evolution, we also excel at the process of aligning who you say you are with the market’s perception of who you are—which is exactly what good branding should be. We also develop detailed graphic/brand standards guides that explain the use of your logo and brand style to ensure consistent application of visual elements throughout all communications. This includes logo styles, logo use with imagery, best practices, color palette, typography, photography style, voice and tone. And, our deep MBA, marketing management, and consumer psychology backgrounds, and work with clients ranging from startups to global companies, allow us to do a lot more to build a brand than just make it look pretty. Ready for your brand to be all it can be?
Marketing / Advertising Campaign Development
We’ve grouped “marketing campaign development” together here with “advertising campaign development” because we know that many companies miss key opportunities when they segregate the two. All too often, companies will focus solely on advertising and lose the opportunities to integrate their advertising with their public relations, social media, content strategy, event marketing, customer service strategy, signage, etc. Zion & Zion is inherently an integrated agency, whose flat organization, cross-functional and cross-trained team members and whose physical office design and organic processes are all about collaboration and ensuring when it comes to client campaigns, 1+1 = 3. You do the math.