TEMPE, Ariz. – March 22, 2012 – Rancho Solano Private Schools (RSPS), one of Phoenix’s pre-eminent private schools serving K-12, has selected leading Phoenix public relations firm and social media agency Zion & Zion as its new public relations agency of record.  With plans to launch new initiatives in 2012, the school, with multiple campuses in the metropolitan area, began a survey of local agencies, ultimately selecting Zion & Zion, the #1 PR firm in Phoenix, as ranked by the Phoenix Business Journal.

“As we began to layout our plans for 2012, it became clear that we were going to need additional guidance to help us launch our new initiatives,” stated Rancho Solano Private Schools President James Carruthers. “With public relations a key area, we went straight to the top of the list and called Zion & Zion. They impressed us right away with their thorough knowledge of the market and out-of-the-box business strategies.  We give them an A+.”

Zion & Zion CEO Aric Zion (@ariczion) commented, “Rancho Solano has been a key member of the private school market since it opened in 1954. With the imminent graduation of the first class from the Rancho Solano Preparatory School, there is a huge opportunity to attract new students and grow the RSPS family. As the only Phoenix private high school to offer the acclaimed International Baccalaureate (IB) Diploma Programme, we can help them grow their market share.”