Zion & Zion Study Analyzes Adoption of Voice Search and Smart Speakers

TEMPE, Ariz. (Feb. 12, 2020) – A new study from the market research team at Zion & Zion, a top-ranked, full-service, national marketing agency, examines the prevalence of devices that use voice-search technology like Alexa, Google Assistant and Siri, and how usage varies across demographics.

The Zion & Zion study reveals noteworthy findings around the voice search industry:

  • 4% of consumers between the ages of 30 and 44 have embraced stand-alone voice assistants like Amazon Echo and Google Home.
  • 5% of consumers have used a voice-enabled device within the past six months to pose a question.
  • 49% of those ages 18 to 29 have used Siri, but that drops to 30% for those 60 and over.

The full research report is available here: The Rise of Smart Speakers, Voice Search and Who’s Using Both

This Zion & Zion research study was based on a nationwide survey of 1,049 adults ages 18 and up. Authors of the study are Aric Zion, MS; Nicole Ellis; and Thomas Hollmann, MBA, PhD.